ActionCOACH’s Vast Reservoir of Systems, Processes, Experience and High ROI Attracted Atkin to This Business Coaching Franchise

Matthew Atkin will retain his financial independence and achieve a high Return on Investment as an ActionCOACH franchisee.

Las Vegas, NV, July 04, 2009 --( Brad Sugars’ ActionCOACH franchise appealed to Atkin who was looking for an opportunity that would enable him to run a business from home, to begin with, so as to maximize the Return on Investment during the early stages of its development.

“The need to gain independence, a sensible return and a real desire to make use of my skill set whilst being closely involved with the running of businesses were primary motivators for me,” he said. “The ActionCOACH opportunity meant that I could continue to run my own business in a structured, supportive environment with potentially good commercial returns, whilst using my skills and experience accumulated over 22 years of business ownership to help fellow business owners achieve their goals.”

Atkin, who was welcomed recently by Master Licensee Ian Christelow, will initially be located near Pocklington in the UK.

“Until I have established where the centre of my coaching activities will be, the intention is to explore the opportunities offered by both Hull and Doncaster, since I live half way between them,” he said.

Atkin was impressed by the ActionCOACH franchise.

“When I first explored this opportunity, I found the organization to be far bigger than I had expected. The ActionCOACH franchise has over 1000 coaches operating in 26 countries worldwide coaching 15,000 businesses on a weekly basis providing the systems, experience and support necessary for franchisees to become highly effective very swiftly” he said. “In this manner, franchisees are able to make a real difference to business owners, whilst at the same time earn a decent return on their investment in the franchise.”

Atkin spent the last 22 years starting and running businesses in the primary industry, construction, retail, service and finance sectors.

“In one of my more recent projects I was instrumental in the planning, construction, team building, purchasing and successful operation of a 30,000 square foot garden centre, farm shop and restaurant employing 45 people and we completed the project within 18 months from first concept to fully functional site,” he said.

Atkin has broad business experience in a variety of business environments and understands the aspirations, constraints and frustrations of business people when running their own businesses. “I can identify with and help business owners overcome some of those limiting factors in such a way that they are able to make more money and spend less time working in their businesses,” he said.

Atkin is excited about his new role as an ActionCOACH.

“I am inspired by the prospect of getting under the surface of my clients’ businesses and to be able to uncover real value, make improvements in their work life balance as well as recreate a sense of fun and excitement within the business,” he said.

Passionate about helping businesses succeed, Atkin can barely wait to get started.

“I can’t wait to get engaged with my first clients and see what we can do to improve the systems and profitability of their businesses whilst enhancing their overall quality of life,” he said. “It will be a thrilling ride for everyone involved.”

A Nuffield Scholar, Atkin has recently run a marathon to raise money for a cancer charity and will be running the Great North Run with his 17-year old daughter this September for a bone cancer charity.

ActionCOACH is the world’s number one business and executive coaching firm. To learn more, go to

Nathan Smith
5781, S. Fort Apache Rd.
Las Vegas, NV- 89148