No Bailouts Needed: Local Business Thriving Through Recession

Local Business Honeysuckle Soap fares the recession with sweet and silky grace.

Atlanta, GA, July 09, 2009 --( Quitting a job and starting a small business in today’s economy? Not for the squeamish. But that’s one word no one’s ever used to describe Peggy Douglass.

No stranger to challenges, Douglass left a thriving career spanning nearly two decades at Children’s Healthcare of Atlanta in 2008 to pursue what many would call radical during one of the worst economic meltdowns of all time. Trading in security for the often rocky roads of blossoming entrepreneurship, she launched Honeysuckle Soap armed without small business acumen, but simply with a passion and an idea.

After bouts of severe skin irritation, ten years ago she turned away from commercially produced soaps in favor of learning how to handcraft her own. And after experiencing the results of softer and healing skin, she continued to craft small batches for friends and family. She soon perfected inventions of specialty soaps, with natural ingredients like lavender and carrot. Today, she produces over 20 soap varieties, and in March 2009 introduced a line of creams and lotions to heed the pleas of her growing clientele. Honeysuckle Soap is also committed to keeping prices accessible to introduce natural products to more people.

With a sixth grandchild on the way and after raising her three children as a single mom, she credits her daughters as a cornerstone of support in her quest to turn others on to her passion for natural skincare. Douglass’ daughter Julie Wade is happy that after her mom constantly got compliments on her radiant complexion, she finally took the leap to begin her business last year. “It drives me crazy that people always think we’re sisters,” quips Wade.

Despite opening up her doors in a downtrodden economy with the world’s largest businesses failing, she can barely keep up with production of her products, with sales thriving. “People may not be able to buy a new car right now, but are able to take care of their skin with my natural products,” says Douglass. Now with the recession waning, Honeysuckle Soap has plans to implement a larger scale production model.

Honeysuckle Soaps are found at neighborhood markets, specialty retailers and online. For more information, visit or email

Honeysuckle Soap
Peggy Douglass