Steveco IP Launches New Millionaire Marketing Network

Steve Coipa, veteran luxury brands marketing Guru has launched a new millionaire marketing network for those involved in marketing products and services to millionaires.

Central Financial District, Hong Kong S.A.R., July 15, 2009 --(PR.com)-- The Millionaire Marketing Network - as the new network is to be called is free to join. It is being launched by Steveco IPA through Ning, a Palo Alto, California based technology provider.

With over one million social networks created and more than 27 million registered members, Ning has millions of people coming together everyday to explore and express their interests, discover new passions, and meet new people around shared pursuits.

Steve Coipa says that there is a real need for professionals who are involved in marketing to the rich to come together and leverage on each others strengths and contacts. It is also important to stay informed about new trends in marketing to the wealthy as mass marketing strategies do not really work when you’re dealing with the rich.

The launch of The Millionaire Marketing Network According comes at a very opportune moment. Here are some industry facts to consider:-

According to the Merrill Lynch - Capgemini 12th Annual World Wealth Report, assets of High Net Worth Individuals (HNWIs) rose to $40.7 Trillion. Average HNWI Wealth was more than $4 Million each for the first time ever; The world’s High Net Worth population now stands at more than TEN Million individuals. With India, China and Brazil showing the highest HNWI Population Growth.

The number of high net-worth individuals in China is also hitting new records. And they're continuing to spend. According to the 2009 Hurun Wealth Report, 825,000 mainland Chinese, or one in 1,700 now has a personal wealth of at least US$1 million.

The luxury industry is back after a short rest. According to global consulting firm, Bain & Company's 2012 Luxury Market Update, the luxury goods industry is poised for full recovery by 2011. The report covered some 220 luxury brands, which included leather goods, fashion, jewelry, alcohol and cosmetics companies that serve high net worth customers, or those with assets of at least US$1 million.

The study concluded that spending on luxury is expected to reach around $230 billion per annum by 2012. New millionaires from countries like China, India etc. will no doubt be leading the charge.

According to SteveCoipa all this findings further confirms the urgent need to improve ones marketing skills. Marketing to millionaires takes a lot more than sending out glossy mailers. Seeking the assistance of network members to help market products and services is perhaps the best way to reach more millionaires.

For those serious about sucessfully marketing to millionaires consider joining The Millionaire Marketing Network. Contact the author for details.

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Contact
Steveco Internet Publicity Advisers
Steve Coipa
85282026038
sites.google.com/site/stevecoipa
The Millionaire Marketing Network's website is http://millionairemarketing.ning.com/
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