New Age Beverage Delivers a New Vibe to Colorado… ViB Relaxation Beverage Hits Store Shelves

Dallas, TX, July 15, 2009 --( A favorite of entertainer Jessica Simpson and NBA, NFL athletes nationwide, ViB Holdings LLC today announced an exclusive distribution agreement with New Age Beverage, based in Denver, CO.

The partnership will bring celebrity favorite ViB (Vacation in a Bottle) to convenience store retailers throughout the Rocky Mountain state.

“ViB is the star of the relaxation beverage category. We expect ViB to be a huge hit in Colorado if it gets the support of the Colorado chains on this new and upcoming category. It is already showing positive sales,” says Tom LeBon, CEO and Vice President of New Age Beverage.

ViB is leading the relaxation beverage trend with its Pomegranate Berry and Mango-Lime flavored drinks. The lightly carbonated, caffeine-free drink is enriched with amino acids L-Theanine and L-Threonine that reduce stress and anxiety while increasing focus and concentration. ViB is also enriched with high levels of antioxidants from Pomegranate, Goji Berry, and B vitamins.

Co-founder and serial “funpreneur” Travis Hollman is excited to bring his celebrity-acclaimed beverage to Colorado.

“It’s a lifestyle beverage that gives consumers a choice they never had until now, and it’s also a game-changer for the entire beverage industry,” Hollman says.

About Functional & Relaxation Beverages
Functional beverages are non-alcoholic drink products that have been enhanced with added ingredients to provide specific benefits beyond general nutrition.

The relaxation drink category is growing exponentially in response to the public’s demand for natural products that help relieve anxiety and stress, and deliver an all around “relaxed” and happy feeling, without any drowsiness or lethargy.

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient which gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there everyday with Vacation in a Bottle.”

It’s also a hit with Dancing With the Stars Lil’ Kim, and available in the green room of Jimmy Kimmel’s late night show. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Cowboys’ Tight End Jason Witten, Mavericks’ President Donnie Nelson, Phoenix Sun’s forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Albertsons, Quik Trip, Market Street, RaceTrac and many other independent retailers.

For more information about ViB and ViB Holdings LLC, follow us on Twitter @drinkvib or at our official fan page on Facebook at ViB – Vacation in a Bottle.

ViB Holdings, LLC
Kate Hall