£157M Lost Every Year by Holiday ‘Mobile Mashers’
One third of all young people return from their jollies without a working phone.
London, United Kingdom, July 15, 2009 --(PR.com)-- Tesco Phone Shops are stocking up on the UK’s first rugged mobile phone to rescue Britain’s ‘Mobile Mashers’ from the horror of summer holidays.
Research released by Tesco Telecoms shows that one third of all young people return from their summer vacation without a working phone.
Worst offending ‘Mobile Mashers’ are people ages 16-24 with one in seven admitting to losing at least three phones in the last three years alone.
Dropping it on the floor and down the loo are the top mobile killers for holidaymakers, with one serial mobile masher from Tesco Telecoms’s research admitting to their phone being flattened by an elephant.
The top five mobile misdemeanours include:
Butterfingered bloomers, dropping it on the floor and down the bog
Water wreckage, from swimming pools, the sea and sticking it in the washing machine
Car clangers, with forgetful mashers driving off with their phone on the car bonnet
DIY disasters, including mixing mobiles with wallpaper paste
Naughty pets getting hold of it
Europe offers the worst holiday havoc hotspots with mobile mashers bidding au revoir to more mobiles in France and Spain than anywhere else - the destination for mobile phones to say Costa del ‘So long’.
Commenting on the research, Lance Batchelor, Chief Executive Officer of Tesco Mobile and Tesco Telecoms said:
“Our research shows that summer holidays can be holidays from hell for mobile phones. So for all those guilty of mobile mashing and in need of something stronger, Tesco Phone Shops have the solution.
“The new, virtually indestructible Land Rover S1 phone by Sonim will be available with Tesco Phone Shops as the only high street retailer. It’s the first phone in the world to be as tough as a Land Rover and is the world’s only IP67 military-rated GSM mobile phone – making it resistant to humidity, dust, shock, salt and heat.”
“Add to that water resistance, the ability to survive drops onto concrete, extreme temperatures and even resistance against drops into the nastiness of public toilet bowls and you have the most resilient phone in the world – and the perfect companion for all us mobile mashers during summer holiday season!”
The Land Rover S1 by Sonim also includes:
Extra long battery life - up to 1500h standby
Durable keyboard tested to 500,000 pushes
Drop resistant: Rated for 2.0m drops to concrete from any angle
Temperature resistant: -20°C to +55°C
The ability to withstand up to 1000kg of pressure
Extra loud speakers - 110dB
2 mega-pixel waterproof camera with built-in flash
Assisted GPS
FM radio
2GB memory slot
J2ME Java for mobile
WAP browsing through built-in Opera Mini WAP browser
Bluetooth
An unconditional, 3 year warranty
The new Land Rover S1 by Sonim is available now from all Tesco Phone Shops for £249.99, SIM unlocked or from £25 a month on a mobile contract.
###
More information on the Land Rover S1 by Sonim can be found at: www.tescocontractphones.com
Editor's Notes
The research for Tesco was carried out online by Opinion Matters / Tickbox.net between 19th May 2009 and 27th May 2009 amongst a nationally representative sample of 1,769 UK adults aged 16+.
For further information please contact:
Jayne Stala or Adrian Ma at Chameleon PR
jayne@chameleonpr.com; Adrian@chameleonpr.com
0207 680 5520
Research released by Tesco Telecoms shows that one third of all young people return from their summer vacation without a working phone.
Worst offending ‘Mobile Mashers’ are people ages 16-24 with one in seven admitting to losing at least three phones in the last three years alone.
Dropping it on the floor and down the loo are the top mobile killers for holidaymakers, with one serial mobile masher from Tesco Telecoms’s research admitting to their phone being flattened by an elephant.
The top five mobile misdemeanours include:
Butterfingered bloomers, dropping it on the floor and down the bog
Water wreckage, from swimming pools, the sea and sticking it in the washing machine
Car clangers, with forgetful mashers driving off with their phone on the car bonnet
DIY disasters, including mixing mobiles with wallpaper paste
Naughty pets getting hold of it
Europe offers the worst holiday havoc hotspots with mobile mashers bidding au revoir to more mobiles in France and Spain than anywhere else - the destination for mobile phones to say Costa del ‘So long’.
Commenting on the research, Lance Batchelor, Chief Executive Officer of Tesco Mobile and Tesco Telecoms said:
“Our research shows that summer holidays can be holidays from hell for mobile phones. So for all those guilty of mobile mashing and in need of something stronger, Tesco Phone Shops have the solution.
“The new, virtually indestructible Land Rover S1 phone by Sonim will be available with Tesco Phone Shops as the only high street retailer. It’s the first phone in the world to be as tough as a Land Rover and is the world’s only IP67 military-rated GSM mobile phone – making it resistant to humidity, dust, shock, salt and heat.”
“Add to that water resistance, the ability to survive drops onto concrete, extreme temperatures and even resistance against drops into the nastiness of public toilet bowls and you have the most resilient phone in the world – and the perfect companion for all us mobile mashers during summer holiday season!”
The Land Rover S1 by Sonim also includes:
Extra long battery life - up to 1500h standby
Durable keyboard tested to 500,000 pushes
Drop resistant: Rated for 2.0m drops to concrete from any angle
Temperature resistant: -20°C to +55°C
The ability to withstand up to 1000kg of pressure
Extra loud speakers - 110dB
2 mega-pixel waterproof camera with built-in flash
Assisted GPS
FM radio
2GB memory slot
J2ME Java for mobile
WAP browsing through built-in Opera Mini WAP browser
Bluetooth
An unconditional, 3 year warranty
The new Land Rover S1 by Sonim is available now from all Tesco Phone Shops for £249.99, SIM unlocked or from £25 a month on a mobile contract.
###
More information on the Land Rover S1 by Sonim can be found at: www.tescocontractphones.com
Editor's Notes
The research for Tesco was carried out online by Opinion Matters / Tickbox.net between 19th May 2009 and 27th May 2009 amongst a nationally representative sample of 1,769 UK adults aged 16+.
For further information please contact:
Jayne Stala or Adrian Ma at Chameleon PR
jayne@chameleonpr.com; Adrian@chameleonpr.com
0207 680 5520
Contact
Tesco Telecoms
Jayne Stala
0207 680 5500
www.chameleonpr.com
Jayne Stala
0207 680 5500
www.chameleonpr.com
Contact
Categories