Custom IDX Broker Increases Efficiency During the Online Property Search for Realtor Jose Rodriguez’s Clients

IDX Broker software saves both real estate professionals and consumers time by speeding up the online real estate search process.

Eugene, OR, July 15, 2009 --( Jose Rodriguez with Reo Jar real estate has chosen to employ IDX, Inc. to increase their overall real estate website search efficiency, creating a quick and easy way for his clients to search for properties online. This unique Internet Data Exchange (IDX) technology provides Rodriguez with an innovative and new way to display MLS listings on his website, by custom IDX Broker extracting raw listing data from the MLS Listings, Inc.- RE InfoLink (REIL), and then integrating the REIL information with his site. Home seekers in Santa Clara, California are then provided with a hassle free way to browse thousands of the most up-to-date property listings on the market.

This custom IDX solution enables Rodriguez to display five comprehensive search options on his website, for potential home buyers, offering them the tools to create a truly personalized and custom online real estate search. With the endless search categories available to browse, consumers are able to narrow their results quickly and efficiently, in efforts to find their ideal home. Each listing page offers home seekers convenient links to email property details, contact the listing agent for more information, schedule a showing, print flyers, view large photo galleries, pinpoint their desired location on an interactive map and even calculate likely mortgage payments.

Custom IDX Broker software is not only beneficial to potential home buyers, but to Rodriguez as well. Access to an administrative login page enables him to not only edit his custom CSS and global wrappers, creating a unique branding throughout each page of his site, but Rodriguez is also given the capabilities to create dynamic title tags and custom XML codes, which will increase his listing visibility, as well as their chances of being syndicated to major real estate search engines. He also has the opportunity to receive frequent MLS updates from the REIL regarding property additions and removals, along with price increase and decreases.

About Jose Rodriguez
Jose Rodriguez states of his company, Reo Jar “is a team of Realtors, lenders, and other real estate professionals who have combined their talents and expertise with one goal in mind. That objective is to provide the utmost in customer service to homeowners and investors looking to achieve their goals and dreams of owning property in our diverse market here in California.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 300 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit

IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401