Personal Technology Rebrands to Cartwheel, Bucks Revenue Trend

New Identity Highlights Firm’s Success and Commitment to Customer-Centric Technology Support

New York, NY, July 15, 2009 --( Personal Technology, a major player in NYC’s managed IT services arena, today announced the unveiling of a new brand identity. Now known as Cartwheel, the company has experienced a 35% revenue growth in its small business technology practice in the first half of 2009. Cartwheel’s customized managed services are what have helped it buck an industry trend.

“For many businesses, the cost-savings realized by changing from an internal technology department to an outsourced solution often mean losing the personal touch and fast response times that made their business hum. Cartwheel has always been about delivering the best of both worlds,” said Rafi Kronzon, co-Founder and Managing Partner.

Cartwheel’s small- and medium-sized business customers benefit from customer-centric managed services. Following a free, thorough discovery phase, Cartwheel crafts a support package for each customer.

“We’ve found that every business has different needs, different budgets, different risk tolerance, and different personalities. Cramming customers into rigid solutions, like many of our competitors do, is more a benefit to the provider than to the customer. Our unique approach is what’s fueling our growth,” added Josh Feder, co-Founder and Managing Partner.

About Cartwheel
Cartwheel’s customer-centric solutions are a revolution in technology support. Cartwheel offers customized complete office support, cloud-based solutions, and on-demand packages to homes, small, medium, and large companies in and around NYC.

For more information about Cartwheel, visit or call 212 206 9620.

Samantha Tonini
212 206 9620