Hearst Magazines Digital Media Partners with Roiworld.com to Launch Fun Dress-Up Games on Seventeen.com
First game to include finalists from America’s Next Top Model
New York, NY, July 20, 2009 --(PR.com)-- Hearst Magazines Digital Media (HMDM) and Roiworld.com, a unique web site where fashion meets games, today announced the launch of Roiworld-produced dress-up games on Seventeen.com, with the first game featuring the finalists from America’s Next Top Model, which has an ongoing partnership with Seventeen.
Roiworld, part of the Lifetime Digital family, created the co-branded dress-up games specifically to be shared with Seventeen.com, which is promoting the games on its homepage and within the pages of Seventeen. In addition, HMDM and Roiworld will syndicate video and editorial content across both sites to further support participation and user engagement.
"Roiworld and Seventeen are a perfect pairing,” said Kris Soumas, who heads up both Roiworld.com and Lifetime Game Studios. “Roiworld’s audience is composed of millions of youthful, fashion forward women from around the world. These players come to Roiworld.com for the Dress-Up game of the day--as well as thousands of other fashion, beauty and celebrity games--as part of their daily routine. By adding complementary editorial content from Seventeen, we will make our users' experience even better."
The first dress-up games have already been wildly popular, generating over a million plays across both sites since they launched. The games feature the four finalists from America’s Next Top Model, and players are able to dress-up, accessorize and further customize using an assortment of hair styles.
Clothes for the game were designed based on current trends and actual styles worn by the models throughout Cycle 12 of America’s Next Top Model. Additionally, Seventeen fans can choose to outfit their avatars in Seventeen-branded clothing or with the current issue of Seventeen. Users can then share their creations with friends and family using social media tools that are built into the system.
“Teen girls visit Seventeen.com over and over again because of our engaging content,” said Seventeen editor in chief, Ann Shoket. “Roiworld is a great partner for Seventeen. Their unique tools and dress-up games resonate well with our 13 million print readers and 1.6 million unique visitors online.”
These games are a first step for the Seventeen/Roiworld partnership. Future plans include integrating editorial content from Seventeen into relevant sections of Roiworld, creating custom games based on exclusive Seventeen content and driving subscriptions to Seventeen through special offers on Roiworld.com.
To access the newest Seventeen.com and Roiworld.com game log on to: seventeen.com/roiworld
About Hearst Magazines Digital Media
Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst’s magazine brands and other sites, which serve the company’s consumers and audience. The unit has launched, re-launched or acquired 25 Web sites and nine mobile sites for brands such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as original digital properties such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com; and teen sites MisQuinceMag.com and MyPromStyle.com. To round out its growing portfolio of interests for teens and women, Hearst Digital has acquired Q&A platform Answerology.com; the eCrush Network (eCRUSH.com, eSPIN.com), a teen social community; social shopping site Kaboodle.com, and RealAge.com, a consumer health site.
About Seventeen
Seventeen (www.seventeen.com) is the best-selling monthly teen magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day. Readers can also interact with the brand on the digital front, with Seventeen mobile (m.seventeen.com). In addition to its U.S. flagship, Seventeen publishes 15 editions around the world. Seventeen is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world’s largest publishers of monthly magazines, with nearly 200 editions around the world, including 19 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (77.4 million total adults, according to MRI, Fall 2007).
Seventeen.com is part of Hearst Magazines Digital Media’s Teen Network, which collectively ranks as one of the top 10 entertainment news sites on the Internet, according to ComScore Media Metrix.
About Roiworld.com/RoiLife
Produced by Lifetime Game Studios-Korea and RoiLife, Roiworld.com is a unique web site where fashion meets games. Featuring over 1500 dress-up games, user-generated content and social networking functionality, Roiworld.com is a lite virtual world where users can access
About Lifetime Digital Media
Lifetime Digital Media, the ultimate digital source for women's entertainment, escape and play, reaches women wherever and however they connect, play and share. Combined with the reach of the Lifetime Networks, Lifetime Digital Media provides sponsors an unrivaled opportunity to reach women with a powerful, singular-branded experience across all platforms. More than 3.6 million women per month (May, 2009; ComScore Media Metrix) visit Lifetime Digital's robust properties (myLifetime.com, Roiworld.com, DressUpChallenge.com, LMN.tv, LifetimeMoms.com, and MothersClick.com) and consume Lifetime's content on mobile devices and partner platforms.
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Roiworld, part of the Lifetime Digital family, created the co-branded dress-up games specifically to be shared with Seventeen.com, which is promoting the games on its homepage and within the pages of Seventeen. In addition, HMDM and Roiworld will syndicate video and editorial content across both sites to further support participation and user engagement.
"Roiworld and Seventeen are a perfect pairing,” said Kris Soumas, who heads up both Roiworld.com and Lifetime Game Studios. “Roiworld’s audience is composed of millions of youthful, fashion forward women from around the world. These players come to Roiworld.com for the Dress-Up game of the day--as well as thousands of other fashion, beauty and celebrity games--as part of their daily routine. By adding complementary editorial content from Seventeen, we will make our users' experience even better."
The first dress-up games have already been wildly popular, generating over a million plays across both sites since they launched. The games feature the four finalists from America’s Next Top Model, and players are able to dress-up, accessorize and further customize using an assortment of hair styles.
Clothes for the game were designed based on current trends and actual styles worn by the models throughout Cycle 12 of America’s Next Top Model. Additionally, Seventeen fans can choose to outfit their avatars in Seventeen-branded clothing or with the current issue of Seventeen. Users can then share their creations with friends and family using social media tools that are built into the system.
“Teen girls visit Seventeen.com over and over again because of our engaging content,” said Seventeen editor in chief, Ann Shoket. “Roiworld is a great partner for Seventeen. Their unique tools and dress-up games resonate well with our 13 million print readers and 1.6 million unique visitors online.”
These games are a first step for the Seventeen/Roiworld partnership. Future plans include integrating editorial content from Seventeen into relevant sections of Roiworld, creating custom games based on exclusive Seventeen content and driving subscriptions to Seventeen through special offers on Roiworld.com.
To access the newest Seventeen.com and Roiworld.com game log on to: seventeen.com/roiworld
About Hearst Magazines Digital Media
Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst’s magazine brands and other sites, which serve the company’s consumers and audience. The unit has launched, re-launched or acquired 25 Web sites and nine mobile sites for brands such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as original digital properties such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com; and teen sites MisQuinceMag.com and MyPromStyle.com. To round out its growing portfolio of interests for teens and women, Hearst Digital has acquired Q&A platform Answerology.com; the eCrush Network (eCRUSH.com, eSPIN.com), a teen social community; social shopping site Kaboodle.com, and RealAge.com, a consumer health site.
About Seventeen
Seventeen (www.seventeen.com) is the best-selling monthly teen magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day. Readers can also interact with the brand on the digital front, with Seventeen mobile (m.seventeen.com). In addition to its U.S. flagship, Seventeen publishes 15 editions around the world. Seventeen is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world’s largest publishers of monthly magazines, with nearly 200 editions around the world, including 19 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (77.4 million total adults, according to MRI, Fall 2007).
Seventeen.com is part of Hearst Magazines Digital Media’s Teen Network, which collectively ranks as one of the top 10 entertainment news sites on the Internet, according to ComScore Media Metrix.
About Roiworld.com/RoiLife
Produced by Lifetime Game Studios-Korea and RoiLife, Roiworld.com is a unique web site where fashion meets games. Featuring over 1500 dress-up games, user-generated content and social networking functionality, Roiworld.com is a lite virtual world where users can access
About Lifetime Digital Media
Lifetime Digital Media, the ultimate digital source for women's entertainment, escape and play, reaches women wherever and however they connect, play and share. Combined with the reach of the Lifetime Networks, Lifetime Digital Media provides sponsors an unrivaled opportunity to reach women with a powerful, singular-branded experience across all platforms. More than 3.6 million women per month (May, 2009; ComScore Media Metrix) visit Lifetime Digital's robust properties (myLifetime.com, Roiworld.com, DressUpChallenge.com, LMN.tv, LifetimeMoms.com, and MothersClick.com) and consume Lifetime's content on mobile devices and partner platforms.
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Larkin/Volpatt Communications
Kate Larkin
201-255-0544
www.larkinvolpatt.com
Kate Larkin
201-255-0544
www.larkinvolpatt.com
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