Planning Key to Small Business Export Success

London, CO, July 18, 2009 --(PR.com)-- With sterling weak against the dollar and the euro, small business owners and managers may find that exporting is looking more appealing than ever. While there may indeed be opportunities, it’s important small businesses do their research carefully first, says a new article on (http://www.marketingdonut.co.uk/marketing/marketing-strategy/exporting/are-you-ready-to-export-) Marketing Donut.

Despite UK small businesses enjoying a new price advantage in offshore markets, doing business in a foreign culture exposes you to difficulties such as local customs, language barriers and import tariffs.

John Dunsmure, Managing Director of the British Chambers of Commerce, advises that research is more important now than ever.

“While the opportunity may be ripe, the recession is worldwide so your products or services may not be well received, no matter how cheap they are.”

In fact, far from being a “quick win”, Dunsmure says it can often take a year or more to pick up a first order in a new market.

For small business owners and managers who do want to find out more about exporting, Marketing Donut has a range of free, quality resources devoted to small businesses (http://www.marketingdonut.co.uk/marketing/marketing-strategy/exporting) exporting from the UK.

Backed by Royal Mail and Google, Marketing Donut is a free marketing resource dedicated to small business sales and marketing. It’s packed with resources and tools to help small business owners and managers deal with common scenarios, from developing a marketing strategy through to investing in (http://www.marketingdonut.co.uk/marketing/sales/sales-tools-and-technology) sales tools and technology.

Further information:

* The Marketing Donut is at http://www.marketingdonut.co.uk

Contact details:
Mick Dickinson
BHP Information Solutions
tel: 0117 904 2224
info@marketingdonut.co.uk

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