Jennifer Samples is Named Chief Operations Officer of LazBro, Inc.

Los Angeles, CA, July 18, 2009 --(PR.com)-- LazBro, Inc. has named Jennifer Samples as the agency’s Chief Operations Officer.

Samples joined LazBro, Inc. in 2008 as SVP, Media Director. Most recently she was SVP, Digital Marketing at TargetCast tcm in New York overseeing all digital strategy for clients such as Expedia.com, hotels.com, Jagermeister, and Sun-Maid.

Prior to TargetCast, Samples was Vice President of Media Innovation at infuz in St. Louis, creating an interactive media department within the interactive creative agency. At infuz, she oversaw development of media strategy for clients including Brown Forman, Unilever and Purina.

Formerly, Samples was Director of Digital Business Development at Response Media, where she managed work on interactive accounts including Proctor & Gamble, Casio, and Unilever. Her responsibilities included developing media strategy and optimization recommendations.

She began her career at Cox Newspapers, where she had an interactive sales position for The Atlanta Journal Constitution. Samples served as the President of the Gateway Interactive Marketing Association. She has also served on the AAAA’s Digital Committee and on the Agency Advisory Council of the Association for Downloadable Media. She is currently a member of ThinkLA.

“In the time that Jennifer has worked with LazBro as SVP of Media, she has demonstrated strong leadership skills, and an incredible ability to streamline the operations of her team and the agency as a whole. It is truly my pleasure to welcome her as the COO of LazBro, Inc., leveraging her 12+ years of digital marketing experience. We look forward to many years of continued growth with Jennifer Samples at the helm of LazBro’s operations,” said Evan Lazarus, CEO of the independent digital agency.

LazBro, Inc is a full-service digital marketing agency founded in 2004 by current CEO, Evan Lazarus. Focusing primarily on consumer packaged goods and non-profits, LazBro, Inc. currently is the digital agency of record for brands such as Physicians Formula Cosmetics, California Olive Ranch, Mazel Mobile and Child Care Resource Center of LA.

Contact:
Natassia Trinh
LazBro, Inc.
nat@lazbro.com
(310) 437-0801
www.lazbro.com

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Contact
LazBro, Inc.
Evan Lazarus
310-437-0801
www.lazbro.com
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