LA Hipsters Welcome ViB, the Celebrity-Acclaimed Relaxation Beverage

Dallas, TX, July 23, 2009 --( ViB Holdings LLC today announced a distributing agreement with Mission Beverage to bring the trendsetting relaxation beverage, ViB to laid-back Los Angeles.

With a huge celebrity following and mass appeal, ViB is now available on store shelves from the heart of LA county to south of Marina Del Ray, including downtown Los Angeles and Malibu.

“ViB is our entry to the new age beverage category, and we are thrilled to bring the relaxation beverage leader to our markets around Los Angeles. It has been really well received as the next big player to hit the beverage market,” says Doug Yingling, President of Mission Beverage.

ViB is leading the relaxation beverage trend with its Pomegranate Berry and Mango-Lime flavored drinks. The lightly carbonated, caffeine-free drink is enriched with amino acids L-theanine and L-threonine that reduce stress and anxiety while increasing focus and concentration. ViB is also enriched with high levels of antioxidants from Pomegranate and Goji Berry and includes B vitamins.

Co-founder and serial “funpreneur” Travis Hollman is thrilled about the partnership with Mission Beverage and happy to bring his celeb-studded drink to Los Angeles.

“LA has a great vibe. It is casual, relaxed and a perfect compliment to the Vacation in a Bottle lifestyle. ViB is a game-changer for the entire beverage industry and gives consumers a choice they have never had before now,” Hollman says.

About Functional & Relaxation Beverages
Functional beverages are non-alcoholic drink products that have been enhanced with added ingredients to provide specific benefits beyond general nutrition.

The relaxation drink category is growing exponentially in response to the public’s demand for natural products that help relieve anxiety and stress, and deliver an all around “relaxed” and happy feeling, without any drowsiness or lethargy.

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient which gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there everyday with Vacation in a Bottle.”

It’s also a hit with Dancing With the Stars Lil’ Kim, and available in the green room of Jimmy Kimmel’s late night show. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Cowboys’ Tight End Jason Witten, Mavericks’ President Donnie Nelson, Phoenix Sun’s forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Albertsons, Quik Trip, Market Street, RaceTrac and many other independent retailers.

For more information about ViB and ViB Holdings LLC, follow us on Twitter @drinkvib or at our official fan page on Facebook at ViB – Vacation in a Bottle.

ViB Holdings, LLC
Kate Hall