Media Genesis

Media Genesis Produces Video for Automation Alley Networking Event

Troy, MI, July 23, 2009 --( With the variety of communication mediums available, Grid4 Communications wanted to produce a marketing piece that would be innovative, relatable and have a connection with their audience.

Grid4 partnered with Media Genesis, a Troy web development company, to concept and produce unique client testimonial videos that highlight Grid4’s services, progressive business model and their effort to support the growth of local Michigan businesses.

The videos will be featured at Thursday’s 2009 Automation Alley Summer, Members-Only Networking Event. Automation Alley is Michigan’s largest technology business association and home to a region with more than 311,000 technology workers and more than 7,800 technology businesses.

This year, Troy based telecommunications company Grid4 Communications, a founding member of the Alley, is both hosting and sponsoring the event.

Media Genesis’ in-house audio/visual team shot on location for two days at the Grid4 facility, capturing candid footage from seven of Grid4’s clients, which included Executive Director of Automation Alley, Ken Rogers, Facilities Director of Real Estate One, Tricia Bizer and President of National Coney Island, Tom Giftos.

Post production of the videos included the design and animation of a logo introduction, the creation of a presentation style layout delivery system, and transition from a green screen backdrop to a custom virtual environment.

At the Alley event, the videos will be prominently displayed around Grid4’s newly renovated, 35,000 square foot facility on strategically positioned LCD monitors. Following the event, Grid4 plans to use the videos as key marketing pieces on the web.

Media Genesis is one of the largest independent web development companies in Michigan, offering a host of services from web sites, to audio and video services, to online marketing. For more information, please visit

Grid4 Communications is a facilities-based IP Communication Services Provider headquartered in Troy, Michigan. For information about Grid4 Communications, visit

Media Genesis
Tara Thoel