Downingtown, PA, July 24, 2009 --(PR.com
)-- B2B/EDI integration software developer EXTOL International, Inc. has selected Schubert Communications Inc. as its marketing communications partner. Schubert will handle strategic marketing planning, online and print advertising, B2B-focused social marketing initiatives, as well as public relations for the Pottsville, Pa.-based software company.
“We selected Schubert because they’re the leading business-to-business marketing agency in the region with a strong technology focus, and a process to drive sales performance through marketing communications,” said Jack Byrne, EXTOL’s CFO and marketing director. “Schubert’s sales-centric approach ties marketing communications to our bottom line, so we all keep our eyes on the prize―sales performance. That makes for a strong working relationship.”
EXTOL International designs and develops software products and services that enable companies to exchange and integrate transactions and documents with external partners (B2B integration) and between internal applications (A2A) to help companies improve supply chain management.
EXTOL’s products are used by companies in manufacturing, distribution, transportation, logistics, healthcare and services. Users include TJ Maxx, Sunkist, Jockey International, Citizen Watch, Oreck, Simon & Schuster, Hamilton Beach, Krispy Kreme, New England Motor Freight, Overhead Door Corp., and Harley Davidson Financial Services.
“EXTOL is a great company, with great software and exceptional service to its customers. We are honored that they chose Schubert and our years of experience in high-tech,” said Allen Silveri, president of Schubert Communications. “EXTOL is a leader in the mid-market. We’re excited about working with them to leverage their brand and help them capture more market share.”
About Schubert Communications Inc.
Schubert Communications Inc. is a full-service agency specialized in integrated business-to-business marketing communications that help clients to grow revenue and profits. Schubert delivers its strategic, sales-centric marketing to industries as diverse as biotech, professional services, specialty chemicals and metals processing. Its client list includes industry leaders Shimadzu Scientific Instruments, NETZSCH Fine Particle Technology, Houghton International, Sartomer Co., Pall Corp., Hydro Aluminum and more.