Sallie Burnett Included in The National Retail Federation’s AMAC Peer Review Group
Sallie Burnett, the president and chief executive officer of Customer Insight Group, Inc. and marketing professor at Daniels College of Business will be included in the National Retail Federations (NRF) Retail Reference Center's AMAC Peer Review Group. Customer Insight Group is a strategic marketing company that helps companies improve the return on their marketing investment by developing and executing high-performing acquisition, loyalty, upgrade and retention programs.
Burnett has lectured, attended and participated in numerous professional conferences and workshops related multi-channel CRM. She is a digital Marketing expert and thought leader, Content Chair for Online Marketing World national conference, presenter and moderator at Online Market World for topics including email, viral marketing, affiliate marketing, multi-channel loyalty marketing, customer analytics and planning process. CRM and loyalty expert and thought leader, presenter at the Association of National Advertisers, National Center for Database Marketing Conference, National Retail Federation Conference on CRMRetail, the Retail Advertising & Marketing Association Conference, DU Marketing, Roundtable, Rocky Mountain Direct Marketing Association DM Days, Network Affiliates Annual Convention, Customer Relationship Management Conference, and Regis University.
The NRF Associate Member Advisory Council manages the AMAC Peer Review Program, which designates appropriate, educational and non-promotional information for the resource center. Members can browse or search by category with the site also featuring special icons to distinguish NRF’s original research and AMAC Peer Reviewed items.
The National Retail Federation is the world's largest retail trade association, with membership that comprises all retail formats and channels of distribution including department, specialty, discount, catalog, Internet, independent stores, chain restaurants, drug stores and grocery stores as well as the industry's key trading partners of retail goods and services. NRF represents an industry with more than 1.6 million U.S. retail establishments, more than 24 million employees - about one in five American workers - and 2008 sales of $4.6 trillion. As the industry umbrella group, NRF also represents more than 100 state, national and international retail associations.
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