Ladies Get Energized and Give Back

Energy Drink Formulated to Meet a Woman’s Nutritional Needs, Supports Domestic Violence Awareness, and Helps Fund Breast Cancer Research.

Hollywood, CA, July 26, 2009 --( Women seeking an energy boost that caters to their nutritional needs and thirst for great taste have found a solution in HER Energy drinks. HER, which stands for Healthy Energy Revitalizer, is the first energy drink formulated with women’s total health in mind. The beverage provides vitamins and minerals essential to a healthy lifestyle, and takes the investment into women’s health a step further, by donating 5% of all sales to domestic violence awareness and breast cancer research.

In 2007 HER aided in raising more than half a million dollars and donated in excess of $75,000 for numerous charities that combat breast cancer and domestic violence. Ladies therefore have the added bonus of getting an energy lift while feeling great about how their dollars are being spent. Most recently HER has signed on to sponsor a series of edgy PSA’s supporting early detection, featuring some of Hollywood’s top young celebrities, scheduled to be released October of 2009.

HER contains half the caffeine of most energy drinks, or about the amount you would find in a cup of strongly brewed black tea. The formula was created this way because research has shown that caffeine in large amounts (the quantities found in energy drinks formulated with male consumers in mind) has negative effects on women, such as contributing to poor bone density. The lower dose also prevents caffeine induced jitters and other negative physical reactions. HER is fortified with B vitamins, anti oxidants, ginseng and Taurine, as well as the bone building nutrient calcium to provide the energy boost active women need for a full day, while laying a foundation for better overall health.

HER delivers a refreshing lightly carbonated pink lemonade taste, without the medicinal aftertaste found in most energy drinks. HER is available in Regular and No Carbs/No Sugar versions. It is available in select Albertsons, Costco and Target stores nationwide, distributed by Viking Beverages in Minnesota and Wisconsin and numerous retailers, gyms, boutiques and convenient stores throughout Southern California and New York.

For more information about HER Energy drinks visit or contact Bryon Schreckengost at

HER Energy
Bryon Schreckengost