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Genera Mobile’s Virtual Goals 3D Joins Forces with Total Sports Asia to Relive the Best Goals from the Top Leagues in Europe


Total Sports Asia (TSA), Asia’s leading sports marketing agency, has entered into a partnership with Genera Mobile, to market and distribute its Virtual 3D Goals service across Asia through mobile and internet platforms.

Kuala Lumpur, Malaysia, July 29, 2009 --(PR.com)-- Total Sports Asia (TSA), Asia’s leading sports marketing agency, has entered into a partnership with Genera Mobile, to market and distribute its Virtual 3D Goals service across Asia through mobile and internet platforms.

The service was successfully launched at Euro 2008, Video Goals 3D service offers 3D reproductions of goals delivered to customers live through video clips via web or WAP downloads and MMS alerts. Each goal will be presented from different camera views and also comes with video images, audio commentary, stadium ambient sounds and text describing the action.

The Virtual Goals 3D™ utilizes an advanced visual rendering technology and a large library of soccer moves to provide the realism for each action replay including volleys, tackles, scissor kicks and ultimately - the goals.

Enrique Tapias Fraga, Head of Contents, said: “3D virtual goals is an exciting product for all the football lovers, as the 3D reproductions gathers the detailed hottest actions of the game; it’s a revolution in the soccer contents for mobile and web”.

Julian Jackson, Senior Vice President of Total Sports Asia remarked: “This service is a great way for clients who do not have the expensive rights to major European football leagues to offer Virtual Goals 3D as really stunning alternative to consumers. It has been gaining popularity in Spain and we are extremely confident that it will receive the same response in Asia once we present it to the market.”

About Genera Mobile
Genera mobile is an international mobile media company based in Spain, dedicated since 2002 in creating innovative mobile contents and services for mobile operators and media.

Genera mobile develops 3D soccer services and multiplatform games for new generation devices ( iPhone , Android, Blackberry…), as well as live media application for sports such as soccer, formula 1, moto gp, tennis & basketball.

The Real Madrid, The Spanish soccer league, the NBA, Moto gp, Formula 1, Disney, Vodafone between others, trust Genera mobile for years for the development of its mobile media products.

For more details, please consult www.generamobile.com

About Total Sports Asia:
Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency with a dedicated team of over 80 sports marketing experts and six offices in Kuala Lumpur, Shanghai, Beijing, Tokyo, Mumbai and Delhi. Its main business is media rights, sponsorship, events management and consulting.

TSA works with leading federations and rights holders from around the world including the media rights for the US Open tennis, BWF (Badminton World Federation) and FIFA World Champion Italy and UEFA EURO Champion Spain for the FIFA World Cup 2010 Qualification. TSA also works closely with major European football clubs and Formula 1 teams on sponsorship rights in Asia. TSA’s integrated marketing approach has seen it win significant consulting accounts in Asia. For more info please visit www.totalsportsasia.com

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Contact Information
Total Sports Asia
Daniel Gomez
+60376609611
Contact
www.totalsportsasia.com

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