Channel Intelligence Helps Retailers Achieve 57 Percent Increase in Sales from Google Product Search the First Half of 2009 Over the Same Period in 2008

Orlando, FL, July 31, 2009 --( Channel Intelligence (CI), the leader of performance marketing services for retailers, manufacturers and other advertisers, today announced that its clients are experiencing significant growth with Google Product Search despite recent talk within the retail community about dramatic declines in traffic and sales. While other retailers have reported declines of 60% or more in June, CI clients had a 10% increase in traffic over May and a 27% increase in sales.

As Google tests new ways to improve its natural and paid search programs, the traffic and sales from Google Product Search are often affected. CI has been able to take advantage of these changes through continuous testing of techniques for optimizing product content for its clients. In addition, CI has marketing experts that are constantly monitoring and analyzing these results for individual clients and across the entire industry using CI’s advanced analytics. This combination of data technology and marketing expertise has resulted in consistent growth in this marketing channel.

Instawares, IR. No. 248, has enjoyed the benefits of listing its products on Google Product Search through CI. In fact, over the past year, Google Product Search has been responsible for 9.4 percent of Instawares’ site traffic. Bruce Brown, CEO of Instawares adds, “With CI’s help Google has been a high performing sales channel for us. Comparing the first half of this year to the first half of last year, traffic from Google Product Search was up 42 percent and sales up 21 percent.”

Rob Wight CEO of Channel Intelligence further adds, “Ultimately, success with Google Product Search results from highly optimized product content that allows consumers to find the products they want to purchase. Since the beginning, we have been focused on improving our client’s data through our patented optimization technology, providing better results than the do-it-yourself approaches offered by other providers.”

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About Instawares, LLC:

Instawares, ranked number 248 in the 2009 Internet Retailer Top 500 list, is an e-Commerce company selling restaurant, office and janitorial/sanitation supplies. Founded in October 2002, Instawares has become one of the leading foodservice suppliers in North America through tremendous growth and deep market penetration. Instawares distributes more than 200,000 products from over 300 suppliers through a unique platform that caters to national, regional and independent accounts. Instwares, LLC also owns and operates, and to cater to office managers, hotels and motels and the janitorial and sanitation markets. For more information, visit

About Channel Intelligence, Inc. (CI):

CI is a performance marketing services company focused on helping retailers, manufacturers and other advertisers make their products and services easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world's best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at

Channel Intelligence Inc.
Joy Lee