customedialabs to Redesign Philadelphia Ronald McDonald House Website

customedialabs, an award-winning interactive marketing communications agency based in Wayne, PA, today announces plans to redesign the Philadelphia Ronald McDonald House's website on a pro-bono basis ( The agency will deliver front-end and back-end renovations, including the implementation of an open-source TYPO3 content management system. An official site relaunch is scheduled for summer 2009.

Philadelphia, PA, July 31, 2009 --( customedialabs, an interactive marketing communications agency specializing in strategic emerging-media solutions, announced today its plans to redesign the Philadelphia Ronald McDonald House website (
customedialabs will redesign the organization’s website on a pro-bono basis, delivering both front-end and back-end renovations that will create a more user-friendly, visually appealing and cutting-edge web presence. In addition, customedialabs will implement TYPO3, an enterprise-level content management system, giving the Philadelphia Ronald McDonald House the ability to easily and independently update and manage all web content.

“We are thrilled to donate our interactive agency’s resources to the Philadelphia Ronald McDonald House,” said Manos Sifakis, president and CEO of customedialabs. “Working with such an important nonprofit is a very rewarding experience, and we look forward to conducting more initiatives that will benefit both this organization and the greater Philadelphia community.”

The site redesign will support the organization’s main goal of improving overall user experience in an effort to increase awareness, recruit volunteers and generate more donations. The anticipated launch of the redesigned website will take place this summer.

About Philadelphia Ronald McDonald House
The Philadelphia Ronald McDonald House provides a home away from home for families of critically ill children receiving treatment at local hospitals. We operate two Houses in Philadelphia, serving a total of 59 families each night. The Philadelphia Ronald McDonald House also runs the Ronald McDonald Camp in the Poconos for oncology patients and their siblings. In addition, we offer two Family Rooms in the Oncology and Cardiac Centers at The Children’s Hospital of Philadelphia to provide a respite space for families away from the bedside. Founded in 1974 as the very first Ronald McDonald House in the world, we are the model for the over 285 Houses throughout the globe. Learn more at

About customedialabs
customedialabs is an award-winning interactive marketing communications agency of the digital era. The agency’s core mission is to provide clients with successful brand expressions through progressive and strategic media strategies and solutions.

For more information, visit or email customedialabs at

Megan Bruce