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IdeaMama Group Announces the Launch of a New Application of Their Revolutionary Pay Per Deal Advertising Model by Branching Out to Trade Show Marketing and Outdoor Ads

IdeaMama Ad Network, a leading media agency and marketing technologies company announces the launch of a new application of their revolutionary Pay Per Deal advertising model. Now it is expanding beyond online advertising model to offline applications such as trade shows, indoor digital signage and outdoor advertising.

San Francisco, CA, August 04, 2009 --( “With our innovative marketing model and technologies that support it, we sky-rocket clients’ revenue by marketing existing offers and launching new products on a shoe string.” - says the CEO of the IdeaMama Group, Olga Kostrova. “To make our Pay Per Deal model even more attractive, we have now signed contracts with large traditional media, major trade show management companies and outdoor advertising operators. To measure the campaign performance and report it back to our partners, we integrated the traditional tracking methods used by affiliate marketing with a system of tracking sales information as a customer moves through the sales pipeline.”

With IdeaMama’s unique process and patented technology the agency can now take each of its clients to over 100 tradeshows per years with no flat fees for our extensive sales tools and exhibitor support staff. They put you on digital signage outdoors and in major conference facilities. That has never been possible before the Pay Per Deal advertising model. Clients pay to the agency and its partners a commission from each sale they have made as a result of the media exposure. The media coverage which could easily be valued at hundreds of thousands of dollars, is now available with no upfront investment.

More About Pay Per Deal Model:

Revolutionizing On-line Marketing: New On-Line Marketing Model and PPD Tracking Technology

Until now there, have been four primary on-line advertising models widely used by online marketers:
- Pay Per Impression. CPM model.
- Pay Per Click. CPC model.
- Pay Per Lead. CPL model.
- Pay Per Action. CPA model.

In 2009 IdeaMama Ad Network, the media division of IdeaMama Group, introduced the Pay Per Deal model by leading the shift from impression marketing to transactional, performance-based models.

“This innovation is especially significant in the current economy”, says Olga, “where advertising budgets are shrinking and companies are going out of business due to their inability to reach their clients and solicit new business with limited marketing resources. The CPM/CPC/CPL models rely on budgeted advertising dollars. CPA is the only model that reduces the risk of low conversion because it is based on performance only. While this opportunity is available for consumer products and a limited number of business products and services that are sold on-line, it is absolutely not suitable for companies that close business off-line, or those that don’t rely on Web-based shopping carts for accepting payment. These companies usually have a long sales cycle or they market highly priced products and services. If you run an IT service company, real estate development company, or a luxury yacht manufacturer, there is no way you can use currently available technologies to run on-line Pay Per Action campaigns. In contrast, our PPD model is supported by powerful tracking technology. It is extremely beneficial for both advertisers and publishers. For advertisers it’s a new performance marketing opportunity. For affiliates it is a new avenue of traffic monetization -- collecting 5-20% in commission / finder’s fees for $100,000 deals can be a very lucrative way to generate new business.”

Revolutionizing Trade Show Marketing and Outdoor Advertising Industry with The PPD Model

IdeaMama Ad Network addresses the problem of shrinking budgets allocated to traditional media by tapping into sales budgets instead, while other agencies still competing for declining advertising budgets.

By building relationships with traditional media and event organizers, IdeaMama Ad Network takes its clients off line by monetizing unsold advertising inventory on a Pay Per Deal basis.

Visibility into the sales pipeline is delivered to all partners, allowing them to understand the potency of their promotion efforts and the likely gains they will experience. Naturally, they may view this information either online or through offline reports. The commissions that affiliates receive as well as estimated revenue are clearly reported.

“We accomplish results by applying a creative approach to scalable campaign development, complete marketing processes automation and our relationships with strategic contacts that can partner with your business to give you maximum exposure”, says Alex Grachev, Business Development Manager of IdeaMama Ad Network. “We perform beyond eyeballs and CPM. Our innovative Pay Per Deal model is all about closed deals. Our fail-safe, battle-tested, channel partnership and marketing strategies can quickly become a critical component of your business growth; they will significantly boost your sales, improve your bottom-line, excavate hidden profit goldmines tucked away in your business, and simplify your life — in this economy you need all the advantages you can get. Our team will create a plan and put a system in place, quickly and easily, and begin mining new business within weeks.”

About IdeaMama Ad Network

IdeaMama Ad Network, a media division of IdeaMama Group with its offices in Toronto (Canada), San Francisco (USA), and Pune (India) is a leading provider of innovative, cost-effective marketing solutions to companies of all sizes.

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IdeaMama Ad Network
Alex Grachev

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