Customer Communications Group Introduces Optimized Marketing Platform to Improve Margins and Increase Customer Retention Without Straining Resources

Denver, CO, August 13, 2009 --(PR.com)-- Customer Communications Group, Inc. (CCG), has announced the launch of its CCG Optimized Marketing Platform (COMP). COMP is a cutting-edge tool designed to drive traffic from a company’s most profitable customers by optimizing offers and messages in near-real time, using every potential touchpoint. The platform is powered by the technology of Pluris Marketing, an optimization industry leader.

COMP comes just as many retailers and financial institutions are resorting to deep discounts and one-size-fits-all offers in an effort to counter mounting challenges in retaining customers and maintaining profit margins. In fact, a recent RSR study showed that nearly 60 percent of promotions are disproportionately reducing margins on generated revenues.(2)

“However, companies using modern promotions optimization strategies are quickly gaining market advantages,” says Sandra Gudat, CCG’s CEO and president. “We’re seeing significant lift in gross margins, customer retention and average transaction value when companies revamp traditional communications with promotions optimization.”

Part of the reason for COMP’s success is speed. While a traditional marketing campaign may work on a five- to nine-month turnaround, COMP can shave that time to a mere 24 hours. Working with a library of pre-developed content and sophisticated data-analysis technology, the platform allows companies to communicate with individual customers in the most relevant and timely fashion. It can help a business drive sales, maintain margins, focus on the right customers, leverage every customer touchpoint, pinpoint ideal timing and prevent offer fatigue.

Best of all, COMP is easy for resource-strained businesses to incorporate. “The retailer or financial institution won’t feel additional stress on their internal resources, because CCG does all the heavy lifting,” explains Gudat. “It’s basically customer-centricity made easy.”

About Customer Communications Group, Inc.
Customer Communications Group, Inc. (CCG), is a full-service direct marketing agency. It’s CCG’s mission to help our clients improve their bottom lines by improving their customer relationships. From the services we offer to the solutions we develop, the expertise we leverage to the support we deliver, we never forget the customer perspective. That’s because what’s right for your customer is always right for your bottom line.

As a pioneer in the field of customer relationship marketing (CRM), CCG has decades of unparalleled experience in the B2B, B2C, retail and financial services industries. We offer integrated, end-to-end expertise including strategic consulting, database marketing services, CRM program development, customer research, data analysis, data management services, creative execution, production services and ROI measurement — all focused on developing strong, lasting relationships with your best customers.

For more information about Customer Communications Group, Inc., visit customer.com or contact Sandra Gudat, President/CEO (303.988.7580, ext. 103, sandra@customer.com) or Greg Sultan, Senior Vice President (303.988.7580, ext. 122, greg.sultan@customer.com).

(2) RSR Research Study

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