San Diego, CA, August 25, 2009 --(PR.com
)-- David Tal, founder of HomeReach.com (a San Diego-based, real estate agency), is changing the way real estate is bought and sold using a clever, new profit-sharing model called ‘Sharing is Caring.’
Simply put, ‘Sharing is Caring,’ means HomeReach.com ‘shares’ 33% of its commission with clients who buy a home and 50% of its commission with clients who sell a home with them.
“Typically, real estate commissions are 3% for the buyer’s agent and 3% for the seller’s agent. When HomeReach rebates 50% of its commission to a home seller our rebate translates to 1.5% of the home price, that’s a big deal” Tal explains enthusiastically.
In dollars and cents, that means a buyer who purchases a home for $500,000 would get up to $5,000 cash back from HomeReach.com; a home owner who sells a home for $600,000 would get up to $9,000 cash back as a rebate from HomeReach.com.
“This makes a huge difference for a seller in a down market like we’re in today,” Tal says. “And it helps buyers tremendously; they can use this money as a credit towards their closing costs or elect to receive a check at the close of Escrow. All of our agents are willing to give up some share of their commissions for the good of the community. We understand it’s tough times for a lot of people and this is our way of doing our part for the greater good, and show people the new face of real estate.”
HomeReach.com is a full service real estate agency with all the bells and whistles, not to be confused with a “discount” broker with limited service and marketing budgets.
“When I tell a home seller about our rebate, they sometimes assume we won’t do as much marketing for their property, but we surprise them big time,” Tal explains. “We not only post their listing on the Multiple Listing Service (MLS), including sites like Realtor.com, RealEstate.com, HomeReach.com, but we also advertise them on over 30 viral and social outlets like Craigslist, Zillow, Yahoo and Google Real Estate to name a few. We also design and create professional flyers, a personal property website, a virtual tour, and host open houses for our clients. In fact, we do more and spend more than 99% of real estate agencies!”
Tal, a former UCLA Bruin with an Economics degree, created his company’s user-friendly, ‘no pressure’ website with his clients in mind. HomeReach.com allows users to search all San Diego home listings (including foreclosures and short sales), save their favorite listings, and communicate with their HomeReach Area Specialist REALTOR®. They also have a Google integrated Map Search and a variety of useful tools, including a Mortgage Calculator and an extensive Real Estate Glossary of common terms.
“I see HomeReach.com as the new face of real estate agencies; a highly modernized and efficient system, which utilizes smart technology and the internet to drastically reduce overhead,” Tal says. “This allows us to share those savings and pass them on to our customers.”
HomeReach.com also matches clients who are interested in buying or selling a home in a specific part of San Diego County, with agents who have specialized knowledge of that particular area. Clients can always switch agents if they decide to look somewhere else.“We don’t force users to create an account in order to surf through MLS home listings,” Tal said. “And, because everyone can use our website to do their own research, we don’t need to spam our clients. They know we are here whenever they need us and it’s been a highly effective model for us.”
“We don’t force users to create an account in order to surf through MLS home listings,” Tal said. “And, because everyone can use our website to do their own research, we don’t need to spam our clients. They know we are here whenever they need us and it’s been a highly effective model for us.”
“It’s time for a new face in real estate. We’re really energized by the positive response we’re drawing. It means people are seeing the benefits of HomeReach.com and using our website to search homes for sale” Tal says. “We’ve got our seatbelts fastened and we’re ready for takeoff.”