MyPacifier™ Canada Unique Advertising Tactic

Barrie, Canada, August 22, 2009 --(PR.com)-- MyPacifier™ Canada is trying a new angle to selling personalized pacifiers to the Canadian market.

Due to the economy, MyPacifier™ Canada has put a new spin on advertising by spending their advertising budget on their customers rather than through online or print advertising. The Canadian distributor, Tamara Brancati, stay at home mom from Barrie, has lowered the price of MyPacifier™ personalized pacifiers to below cost to drive word of mouth traffic to increase www.mypacifier.ca visibility nationally.

It is best practise in a recession for companies to spend money on advertising. The rule is "the harder the times the more advertising should be done". Tamara believes that with social networks like Twitter, Facebook and many mom & parenting blogs that she would prefer to use the dollars budgeted to advertise to put towards her customer instead. In turn creating a buzz through word of mouth advertising and paying her customers to do the advertising. This type of promotion is a gamble.

MyPacifier™ Canada is offering personalized pacifiers for $15 inclusive, shipped anywhere in Canada. This promotion will end on Sept. 15th, 2009 which is their one year anniversay in the Canadian market.

MyPacifiers are high quality pacifiers available in many colours, styles and teat choices that you add a personalization to such as a name, nick name or phrase. MyPacifier™ pacifiers are available online in ten countries, they have never had a recall and are the original inventor of personalized pacifiers.

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