Customer Loyalty Tool Widely Used in Most Industries is Now Available to Doctors

Denver, CO, August 24, 2009 --(PR.com)-- In most industries, customer satisfaction is a driver for sustainable success and long term growth. It was just a matter of time for the healthcare industry to feel the need to consistently measure patient satisfaction. In the past, some hospitals took the first steps using patient surveys, which are typically paper forms mailed to patients. More recently, Report For Doc (www.reportfordoc.com) has taken patient surveys to a whole new level, partnering with doctors to confidentially measure patient satisfaction. When healthcare expenses desperately need to be cut, this new concept may reduce costs by over $6,000/year per doctor – hence, a hospital with 1,000 doctors currently using the old fashioned paper forms can save over $6 million/year. Originally designed for health professionals who think like business owners, the tool is becoming increasingly popular among doctors interested in pro-actively managing their careers. It is safe to say, in a few months, most health professionals will be using a similar tool.

Here is how the service works: the doctor signs up for the service for $65/month and then receives by mail a box of survey invite cards (size of a business card) automatically every quarter. During the patient’s visit, the doctor or the staff hands out to patients an invite card. Each card contains a unique code that patients will subsequently use to anonymously take a 5-minute online survey. Typical response rates are 5% to 30% - if a doctor sees 10 patients daily, she has 30 to 180 responses per quarter. Results are shared solely with the doctor in a quarterly report, which also anonymously compares results with other doctors using the service.

Users report the following benefits:

- Costs: Assuming a cost of $2 per paper survey mailed, if a doctor sees 15 patients per day, the annual cost per doctor is $7,200 (assuming 240 days/year). With Report For Doc, the cost for the same 15 patients per day is $780/year, almost a 90% reduction.

- Effectiveness: Patients can respond to the survey immediately after the visit, while the experience is fresh in their minds. Results are immediately updated online.

- Control: Existing services focus on helping patients evaluate doctors and results are made public. Report For Doc takes an innovative approach, partnering with doctors to help them learn what patients think and serves as a confidential self assessment tool, with individual results reported solely to the doctor.

Report For Doc is available to physicians, dentists and other doctors who are in private practice, group medicine, hospitals and academia. Visit http://www.reportfordoc.com for details.

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