Hollyscoop to Premiere New Weekly Tv Show

Popular Online Pop-Culture and Entertainment Site Hollyscoop.com Makes the Move to Domestic and International Television.

Los Angeles, CA, August 27, 2009 --(PR.com)-- Hollyscoop.com, a popular online media outlet bringing millions of fans up-to-the minute celebrity, entertainment and fashion news, has announced today that they have teamed up with Natural 9 Entertainment and Viardo Artists to produce a weekly half-hour entertainment and pop-culture news television program that will premiere domestically and internationally on Sunday, August 30, 2009.

Hollyscoop will premiere domestically on LA’s favorite station KTLA 5, a Tribune Media and CW affiliate. The Hollyscoop show was first introduced to the international markets at the 2009 MIPTV in Cannes and will begin to air in several countries including South Korea on the Channel S. The show is expected to announce numerous additional territories by the end of September 2009. Producers expect to syndicate the domestic show throughout the major markets in the US by the first quarter of 2010.

The show was co-created by Phil Viardo along with Hollyscoop prexi Raymond Attipa and Natural 9’s Jeff Androsky who will all serve as Executive Producers. Carol Sherman will also executive produce, while Bert Hurstfield, Randy Blacker, Lee Campbell and Laurent Planeix are co-executive producers.

“We are thrilled about taking Hollyscoop to television,” said Raymond Attipa, Hollyscoop’s CEO. “This is the natural next step in the growth of our brand and we are sure that the television viewers will fall in love with Hollyscoop just as millions of fans continue to do so online.”

Hollyscoop will be co-hosted by Diana Madison and Brian Corsetti (host of DIY’s “Garage Mahal”). Hollyscoop’s Ani and Nora will host in-show segments along with contributing talent from Chelsea Cannell, Bridget Daly and Matthew Hoffman.

Hollyscoop.com was launched in 2006 by three LA native entertainment and fashion enthusiasts. What began as a blog run by Diana Madison, Nora Gasparian and Ani Esmailian, quickly grew into a hot fix for millions of entertainment and fashion news junkies from around the globe. Hollyscoop.com coverage currently reaches millions of eyeballs from around the world every month. Always ahead of the curve in the online media market, Hollyscoop.com was the first to bring its fans video coverage from red carpet events, exclusive back stage access engagements, top fashion shows and celebrity exclusives. Hollyscoop.com was also the first website to broadcast Live from a major red carpet at the 2007 Primetime Emmy Awards.

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