New Newsletter Column Addresses Underlying Green Issues

Bloomington, IN, September 02, 2009 --(PR.com)-- The popular DestinationGreen—the monthly e-newsletter of The Ashkin Group—has introduced a new column.

The new column, which will be authored each month by David Holly, Director of Contractor Services for The Ashkin Group, is entitled “Green Contractors” and will focus on Green Cleaning issues “specifically from a building service contractor’s (BSCs) perspective,” says Holly.

DestinationGreen began publication five years ago and now has nearly 10,000 subscribers.

Originally, the primary audience for DestinationGreen was janitorial distributors, manufacturers, building owners and managers, as well as other advocates for Green Cleaning, sustainability, and environmental responsibility.

“But during a [question and answer] session, a building service contractor asked, ‘What should you do when a client says they do not want Green Cleaning in their facility?’ That’s when I knew we needed to broaden our perspective to address more [Green Cleaning] issues,” says Holly.

Looking deeper into the contractor’s question, Holly realized that the real issue was not that the end customer did not want to use Green Cleaning products, “but they didn’t believe they were as effective as conventional products.”

Because of this, Holly says his first column, which will appear in the September issue of the e-publication, will focus on Green Cleaning products as well as certification issues.

“I also want to make sure we regularly address how Green Cleaning can impact a [janitorial] contractor’s business,” Holly adds. “Of course, our goal is a healthy environment for everyone, but we are business people and there are business issues and opportunities in Green Cleaning and I want those covered as well.”

###