Ethical Fashion Preview During New York Fashion Week September 14th 2009

A day during New York Fashion Week dedicated to independent fashion designers who create collections using environmentally friendly materials and processes, and manufacture their collections respecting fair trade and fair wage principles.

New York, NY, September 01, 2009 --( The Ethical Fashion Preview, created by Nolcha and Bel Esprit Showroom, will debut at the Carlton Hotel on Madison on September 14, 2009, during New York Fashion Week; supported by Aveda, Clarins Skin Spa, EDUN LIVE and Starbucks. This event will spotlight fashion designers who create collections using environmentally friendly materials and processes, and manufacture their collections respecting fair trade and fair wage principles.

In a short time Nolcha has grown to become the platform for emerging and independent fashion talent to be educated, network and showcase their work on a global stage making a stamp worldwide for its resources, business advice and continually expanding tools. Each season, Nolcha seeks the latest upcoming collections and produces catwalk shows and events in New York and London, spotlighting independent designers to press, retailers and industry figures.

Eight Bel Esprit members representing the United States, the United Kingdom, the Netherlands, Germany and France will bring creative and chic luxury fashion with a commitment to respect for the world and its inhabitants to the Nolcha Fashion Week: New York Ethical Fashion Preview debut; including Article 23, Elena Garcia, Emesha Nagy and L’Shandi.

Deborah Pokallus, Founder of Bel Esprit, states; “The Bel Esprit designers are excited about this new event during New York Fashion Week and Nolcha’s support of ethical fashion. New York an international fashion capital, and to spotlight fair trade and ecological fashion during Fashion Week is a tremendous statement about the growing importance of ethical fashion in the global market.”

The Ethical Fashion Preview welcomes PlayBack Clothing to the roster. PlayBack is a new company that makes t-shirts and sweatshirts from recyclable materials through their own patent-pending process. This Brooklyn based company is on a mission to dissolve the uncomfortable, expensive, cardboard-look of past sustainable clothing, and replace it with a hip new twist of quality, style and color. PlayBack Clothing creates their own fabrics by recycling cotton scraps and plastic bottles, revolutionizing the look, feel, and standards of eco-apparel forever.

The mix of accessory and apparel designers include Ana Guiterrez, Castaways Design, Ms Bo Dangles, Passchal, PKD Spa and Redhanded Bags.

To register for this event visit and enter code 391

About Nolcha Fashion Week: New York
Award Winning Nolcha Fashion Week held simultaneously with New York Fashion Week consists of runway shows featuring emerging and independent designers, accessory exhibition, industry networking events and fashion business seminars held by reputable industry New York fashion business figures.

About Nolcha
Nolcha is an award winning multi-faceted media and events platform, offering opportunities in the New York fashion business market, and operates an online fashion network, a print publication, and major annual events for the independent fashion industry and related retail businesses. Nolcha offers cost effective resources to aspiring and veteran fashion professionals; initiatives include Nolcha online, Nolcha Fashion Week: New York, London Fashion Week partner events, Independent Retail Week and Dress the Band competition.

About Bel Esprit Showroom
Bel Esprit, an online showroom where young, independent designers could exhibit their collections to the worldwide fashion buyer and press audience around the clock. The Bel Esprit showroom exhibits the collections of innovative and creative international designers committed to respect for the world and its inhabitants, and through its worldwide network, gives designers opportunities to participate in international fashion events and trade shows, exposure in fashion magazines and press, along with marketing, PR, sales and distribution assistance.

Kerry Bannigan