Rae Cosmetics Sponsors Nolcha Fashion Week: New York

New York, NY, September 02, 2009 --(PR.com)-- Nolcha Fashion Week: New York welcomes Rae Cosmetics as the Official Make-Up Sponsor. Now in it’s third year, Nolcha Fashion Week will take place simultaneously with New York Fashion Week from September 14th – 18th.

Nolcha Fashion Week is the award-winning event that has rapidly become a home for emerging fashion talent to exhibit collections and introduce their brand to the New York fashion market. Designers continue to recognize the growth and opportunity of the Nolcha platform, and this year over 50 apparel and accessory emerging brands will be participating, including 43.46 aggaj, Afanador, Gida Bavari, Marijoli and Playback Clothing.

On September 14th the mineral based cosmetic company will be providing trend demonstrations and beauty touch ups at the Ethical Fashion Preview at the Carlton Hotel; supported by Aveda, Clarins Skin Spa, EDUN LIVE and Starbucks. This event will spotlight fashion designers who create collections using environmentally friendly materials and processes, and manufacture their collections respecting fair trade and fair wage principles.

September 15th onwards activities will take place at the iconic Bohemian National Hall in association with Czech Republic Consulate General. The landmark building will house runway shows, accessory exhibits, cocktail parties and fashion business seminars to showcase emerging American and international independent fashion designers.

“Rae Cosmetics is extremely proud to be a part of Nolcha Fashion Week: New York. As a beauty entrepreneur and artist I realize the importance of being able to learn from and have your work seen by leading industry figures. Any part we can play in helping this extremely talented group of emerging and independent designers is an honor,” says Rochelle Rae, Founder.

Rae continues: “The trend I see coming down the runway will be one of extremes. The eyes are dark lined, dramatically smokey and sexy or ultra innocent, nearly naked ones. The common theme throughout seems to be seemingly effortless, fresh, natural looking skin with subtle pops of peaches and pinks on the cheeks; super feminine whether naughty or nice.”

About Rae Cosmetics
Rae is a mineral-based cosmetics line designed specifically for women with active lifestyles. It’s heat, humidity and perspiration resistant design will not crease, cake or smear while at work or play. Inspired by minerals and pigments that exist in nature, Rae Cosmetics were designed to work with all skin tones and types, even the most sensitive. A blend of clinical-grade nutrients and anti-oxidants repair and protect your skin while non-chemical sunscreens and moisturizers guard against the sun's damaging rays keeping skin healthy and radiant. Rae is quickly becoming a favorite amongst active women and athletes looking for performance as well as beauty from their cosmetics. www.raecosmetics.com

About Nolcha Fashion Week: New York
Award Winning Nolcha Fashion Week held simultaneously with New York Fashion Week consists of runway shows featuring emerging and independent designers, accessory exhibition, industry networking events and fashion business seminars held by reputable New York fashion business industry figures. www.nolchafashionweek.com

About Nolcha
Nolcha is an award winning multi-faceted fashion business platform that operates an online fashion network, major annual events and business services for the independent fashion industry and related retail businesses. Nolcha offers cost effective resources to aspiring and veteran fashion professionals; initiatives include Nolcha.com, Nolcha Fashion Week: New York, London Fashion Week partner events, Independent Retail Week: NYC & Chicago and Dress the Band competition. www.nolcha.com

Kerry Bannigan