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Breakthrough Probiotic Boosts Kid’s Health and Offers a Safe Alternative for Milk Protein Allergy Sufferers


Amerifit Brands Introduces New Culturelle for Kids to Effectively Restore Balance in the Digestive Tract.

Cromwell, CT, September 02, 2009 --(PR.com)-- Amerifit Brands, a leading consumer health and wellness company has launched a new version of Culturelle for Kids, a probiotic to help minimize or even prevent digestive upset in children. The new version is now in the form of a flavorless, dairy and gluten-free powder; however, it still contains the “gold standard” Lactobacillus GG (LGG) strain.

According to a recent survey, 164 million days of school are missed annually due to illness. However, this clinically proven product, which is hitting stores now, can begin to strengthen children’s natural defenses for summertime fun and continue through for when the school bell rings.

“A sick child can take a toll on parents, whether it is an emotional toll or the combined stress of arranging a babysitter at the last minute or calling in sick for work,” said Susan Lewis, Director of Medical & Consumer Marketing at Amerifit Brands. “Therefore, it was of the utmost importance that we at Amerifit offer a product that is proven by the physician community and which meets children’s unique needs.”

The Call for an Allergen-Free Alternative

Science has shown that the probiotic strain Lactobacillus GG can positively impact both immunity and digestion. In fact, Lactobacillus GG has been the subject of more than 450 clinical studies and is shown to improve the condition of the digestive system, where almost 70 percent of immune health is based.

Despite their proven efficacy, probiotics have not always been a healthy option for children with milk protein allergies. Many probiotic products contain traces of milk protein residues, which can sometimes trigger allergic reactions for children sensitive to dairy. In response, Culturelle for Kids was reformulated to be dairy and gluten-free so children with allergies can now enjoy a safe and effective option for digestive upset and for an overall immune boost.

Boosting Immunity with “Good Bugs”

Physicians like “America’s pediatrician” Dr. Bill Sears have been supporters of the Culturelle product line for years.

“When children are going back to school, traveling or on courses of antibiotics, I tend to recommend probiotics backed by a well-researched strain of bacteria like LGG, found in Culturelle for Kids,” said Dr. Sears. “I am thrilled that there is now also a dairy and gluten-free option I can recommend so even more children can maintain strong overall health.”

The new Culturelle for Kids:
· Contains the extensively-researched Lactobacillus GG strain – the most studied probiotic with more than 450 studies backing its efficacy and safety
· Is a flavorless powder that comes in a unique packet for easy dosing and increased accuracy (this replaces the capsule version of the original Culturelle for Kids)
· Is 100 percent dairy and gluten free

Culturelle for Kids contains 30 easy-to-take probiotic packets and can be found in the vitamin, nutrition or digestive aids sections of retailers such as Drugstore.com, Duane Reade, GNC, Hannaford, Kroger, Publix and Walgreens for a suggested retail price of approximately $24.99.

For more information on Culturelle for Kids, visit www.culturelle.com.

About Amerifit Brands
Amerifit Brands is a leading developer, marketer and distributor of a variety of innovative health and wellness products. Leading the way is the Estroven® brand, which currently offers the #1 selling menopause supplement in America and is the leading brand of supplements for women’s health. Amerifit Brands' other key product lines include AZO brand of products for pain and symptom relief of urinary tract and yeast infections; Sootherbs®, all-natural cough cold lozenges; Vitaball®, a leading children’s vitamin gumball product, Flex Able® glucosamine joint care supplements, and Culturelle®, America's leading probiotic for digestive health.

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Contact Information
Amerifit Brands
Tracy Blinder
212-598-4400 x147
Contact
www.amerifit.com

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