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Anisa International. Inc.

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Sephora 3-Piece Magnetic Brush Set Finalist for Packaging Award

Anisa International has developed the Sephora 3-Piece Magnetic Brush Set, a finalist for the International Packaging and Design Award, from HBA.

Atlanta, GA, September 02, 2009 --( Package Design Awards Select Magnetic Brush Set by Anisa International, Inc. as a Catergory Finalist

HBA IPDA Awards Recognize Outstanding Cosmetics, Fragrance, Personal Care, Skin Care and Sustainable Packaging Innovations

Anisa International, Inc. announces that their 3-Piece Magnetic Brush Set for Sephora has been chosen as a finalist in HBA Global Expo’s International Packaging Design Awards (IPDA) in the Prestige Cosmetics category. These prestigious awards honor the year’s most innovative packaging in several categories including cosmetics, fragrance, personal care and skin care.

The 3-Piece Magnetic Brush Set, retailed and marketed by Sephora, is particularly unique due to its patent-pending magnetic technology, which allow three brush heads to be interchangeably placed on a single handle, perfect for travel. In keeping with the company’s signature vision of innovation, Anisa International developed the technology with the beauty consumers’ continuing demand for more inventive and economical cosmetic tools in mind.

The entrants were judged by a “Committee of 100” made up of industry professionals, designers, suppliers and members of the media. IPDA submissions were evaluated on the following criteria: originality, design concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging.

“Anisa International continually strives to be the industry leader when it comes to creativity and innovation of new cosmetic applicators and brushes. Being recognized as a finalist for the Sephora 3-Piece Magnetic Set by IPDA and the HBA Expo is an exciting honor for us, and our retail partners,” said VP of Sales and Marketing Julie Scudder-Feldman.

As the longest running package design awards in the beauty industry—major brands, niche players and indie companies, have all won HBA’s IPDA awards for their stand-out package design and engineering achievements.

“Packaging plays a significant role in our industry, and its aesthetics, engineering, and design can make or break a product. Manufacturers know the power packaging has on impulse buys, brand loyalty, and influencing the purchasing decision,” said Jill Birkett, Event Director of HBA Global Expo. “HBA is honored to be able to recognize the year’s most innovative and creative packaging design and celebrate products that are truly exceptional in their categories.”

Category Winners and Grand Award are ceremoniously announced during the HBA Global Expo & Conference, September 15-17, 2009 at the Jacob K. Javits Convention Center in New York. In addition all the award finalists and winners are displayed in the IPDA Showcase at HBA, which is the largest product development event in the industry.

About Anisa International, Inc.
Anisa International Inc. is a premiere cosmetic brush and accessories design and manufacturing company. The company was created in 1992 specializing in the innovative design and manufacturing of health and beauty product lines including a variety of professional cosmetic brushes and brush sets, and promotional and skin care accessories. Being a fully integrated global corporation, with offices worldwide and a factory in China, Anisa International offers clients a true partnership combined with transparency in the product development department and manufacturing process, which in turn creates the highest quality, most cost effective and creative product choices. For more information, visit

About HBA Global Expo
HBA Global Expo, produced by UBM International Media, is the most important product development event and educational forum in the industry for the beauty, health and wellness industries. Showcasing everything from formula to finish, HBA attracts beauty and personal care professionals from all over the world. Both the exhibition and educational program focuses on key areas of business including packaging innovations, marketing, technical advancements, trends, private label, sustainability, and the X-Ceutical market. The 17th Annual HBA Global Expo & Conference will take place September 15-17, at the Jacob K. Javits Convention Center in New York. For more information on the HBA events go to

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Anisa International. Inc.
Leslie Houck

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