CMS: Bauer Media Group Launches Women's Portal with FirstSpirit™

The FirstSpirit™ Content Management System (CMS) from e-Spirit consolidates the websites of 30 women's magazines from Bauer Media Group.

London, United Kingdom, September 03, 2009 --( is the central Internet portal for 30 women's magazines.

The FirstSpirit™ Content Management System (CMS) from e-Spirit consolidates the websites of 30 women's magazines from Bauer Media Group. The publisher follows its previous launch of the food portal,, with, a comprehensive portal it created to serve an additional segment. Technical conception and development, as well as design and application maintenance, are once again being provided by neofonie, the IT full-service provider based in Berlin and e-Spirit partner. The result is a solution which in this form is unique in its industry and allows for an enormous variety of content to be managed using efficient editorial processes.

Users can access the new portal either by visiting or any of 30 brand entry points for the individual print products. The content for the various brands is organized and controlled for specific segments and target groups. The unique feature of the multi-branding concept here lies in the fact that by using the relevant context modules editorial content can be displayed under various navigation headings and in all the domains. This complex and easily extendable online portal, with its editing system, integrated search solution, and community- and live streaming, thus represents a compelling and cost-efficient solution for introducing print brands to the Internet.

Technically this is enabled by a portal framework developed by neofonie using its neofonie search and neofonie community solutions, which are based on the FirstSpirit Content Management System. The portal logic, which has already demonstrated its value with, uses a system with multi-client capability to run multiple domains on a single infrastructure. This allows you to bundle any number of editorially independent brand websites in a parent brand portal and manage them with significantly reduced editorial costs.

With, special emphasis was already placed on providing a clear structure, intuitive user navigation, and a powerful visual effect. Now, with the addition of such new features as automatic cross-linking, there are new bridges between the content, which introduces benefits that go beyond just encouraging visitors to stay longer at the portal sites. Now users see a steady stream of new content, which in turn enables more effective advertising. "Through our collaboration with neofonie we've now developed a unique multi-portal structure based on FirstSpirit that offers lots of state-of-the-art features," explains Eva-Maria Bauch, General Manager at Bauer Digital KG.

About e-Spirit
e-Spirit is the manufacturer of FirstSpirit™, a content management system (CMS) for companies with high expectations of their solutions. e-Spirit is a reputable, internationally-oriented product supplier with global brands in all sectors. International clients such as Pentland, Airbus, Trelleborg Sealing Solutions, Commerzbank, OTTO and the Schaeffler Group are all using FirstSpirit™ as a CMS platform within their IT infrastructure. FirstSpirit™ is increasingly becoming the integration platform of choice, replacing existing content management technologies in large businesses.

e-Spirit was founded by former members of the Fraunhofer Institute for Software and System Technology (FhG ISST) in 1999. e-Spirit is headquartered in Dortmund with branch offices in Europe located in London, Zurich, Vienna, Berlin, Cologne, Hamburg, Munich and Frankfurt.

e-Spirit UK Ltd.
88 Wood Street
London, EC2V 7RS
United Kingdom
tel: +44 208.528 10-21
fax: +44 208.528 10-01

e-Spirit press contact information
Sandra Högemann / Oliver Jäger
Barcelonaweg 14, 44269 Dortmund, Germany
Tel: +49 (0)231 28661 -73 / -66

neofonie press contact information
neofonie Technologieentwicklung und Informationsmanagement GmbH
Valerie Grund, PR & Marketing Manager
Robert-Koch-Platz 4, 10115 Berlin, Germany
Tel: +49 (0)30 24627-531

Sandra Hoegemann