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Metro Brokers/GMAC Selects Adigida Solution's ProspectConverter for eLead And Referral Management

Metro Brokers/GMAC Real Estate, one of America's most successful and profitable real estate brokerages, has implemented the ProspectConverter Internet SaaS application from Adigida Solutions to manage their eLead and relocation referral business.

Minneapolis, MN, September 04, 2009 --( Adigida Solutions, a leading provider of Internet-based contact management and lead conversion applications for real estate professionals, announced that Metro Brokers / GMAC Real Estate, based in Atlanta Georgia and the largest GMAC franchise in the world with 2,200 sales professionals, has completed implementation of ProspectConverter to assist their staff with managing relocation referrals and eLeads.

“Our selection of ProspectConverter hinged on its ability to manage both Internet leads and relocation referrals in a single application, and Adigida’s flexibility to customize the program to the specific methodology we use for eLead management,” said Dana Eskridge, Vice President of Relocation and Corporate Services for Metro Brokers. “Our provider decided to discontinue its service and we thought it would be difficult to find another that suited our needs, but it turned out to be an opportunity to replace an unpopular tool with one that brings more capabilities to the table. Our team is responsible for managing both eLeads and our substantial volume of relocation referrals so we wanted a single program to handle both. When we looked at ProspectConverter we realized that it’s core tracking component was exactly what we were looking for.”

Metro Brokers is no stranger to cutting edge applications, and is led by President and CEO Kevin Levent, who is considered a technology visionary by many in the industry and is nationally recognized for his company's unique business model based on centralized processes driven by technology. Richard Kalman, President of Adigida, said that the project for Metro Brokers was an opportunity to work with a leader in the industry. “Kevin has developed a remarkably successful lead management system where the in-house staff draws out as much information from the prospect as possible before directly contacting the appropriate agent to offer the opportunity. We were able to meet this challenge by designing new lead entry and referral management modules to accommodate their process, and which we have now embedded into ProspectConverter, making it even more robust and appealing.”

Kalman explained that ProspectConverter is also capable of aggregating leads from any source, automatically distributing them quickly to agents using a variety of broker-definable rules, and that it can be combined with Adigida’s well-known RealFutureCRM contact management program to create a totally integrated lead conversion system. “It was a privilege to work with such a large and sophisticated brokerage as Metro Brokers, but ProspectConverter is just as suitable for small companies who also need to emphasize conversion over lead generation.”

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Adigida Solutions
Richard Kalman, President

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