upurea.com Official Launch

upurea (www.upurea.com) makes it easier for consumers to shop for all-natural and organic skincare, haircare, bodycare and home fragrance products.

Toronto, Canada, September 13, 2006 --(PR.com)-- With a growing trend toward all natural alternatives to chemically laden beauty care products, the launch of www.upurea.com is in step with a growing market segment of consumers. upurea brings together all natural and organic products from around the world for the mind, body and soul. upurea's select skincare, haircare, bodycare and home fragrance lines provide for a totally balanced approach to beauty care that is designed to fit today’s active demanding lifestyles, without all the added chemicals.

“upurea's approach to skin, hair and body care, is as unique as the all natural and organic products we sell,” states Michael Hefferon, founder of the new company. “upurea makes taking care of your skin and hair simple, by providing our customers with the right products and tips to match their individual needs.”

“upurea for the mind, body and soul is about lifestyle and balance,” adds Bradley Cuttress, co-founder. “upurea's products are not only great for your skin and hair, they also help bring a sense of calm and relaxation or intense revitalizing energy.”

‘Whether it's getting ready for a hectic day, or just getting over one, take a few extra minutes and do something provocative for yourself,’ is not only great advice, it’s a key aspect of the company’s philosophy. upurea's goal is to make the start and end to each day more enjoyable.

upurea clearly understands the needs of consumers and has developed a web presence that meets to the company’s lifestyle philosophy. www.upurea.com features a magazine format Tips & Advice section with its fresh approach to skin and hair care. Don’t forget to click on the shop button to visit upurea’s featured Brands:
amenity • bod • bod for bubs • botani • bullie • casoya • fresh faced • hamadi • ilio • john masters organics • juice beauty • kimberly sayer • linden leaves • mill & mia • ole henriksen • perfect organics • plantogen • scoop • timothy han • trilogy • vitaman • zents

For all of us who care, all products at upurea are cruelty free, paraben free, phthalate free, SLS free and totally non-toxic.

upurea - your destination for all natural and organic skincare, haircare, bodycare and home fragrance products for the mind, body and soul.
Watch for upurea’s Toronto flagship retail boutique opening Spring 2007.

Contact:
upurea inc.
www.upurea.com
info@upurea.com
Tel: +1 416 531 1709  Fax: +1 416 850 1518

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Contact
upurea inc.
Bradley Cuttress
416-531-1709
www.upurea.com
647-298-5835
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