Mild Mannered Banker by Day—Superhero This Sunday: Tri-Athlete Supports Children’s Charity

Young professionals turning to the internet to support charities while competing in sporting events. Financial analyst to compete in Mighty Hamptons triathlon to raise support for Chai Lifeline.

New York, NY, September 08, 2009 --( By day Moshe Franklin is a mild mannered financial analyst, quietly crunching numbers in a nondescript office building. By night, the 24-year-old St. Louis native has been training for the most difficult competition in all of sports—the triathlon. On Sunday, September 13, 2009, Moshe Franklin will compete in the Mighty Hamptons Triathlon. His mission is to qualify for the Ironman, the world’s most competitive triathlon, and to raise funds and awareness of Chai Lifeline, a leading children’s health support network.

Chai Lifeline provides emotional, social, and financial support to children with life-threatening illnesses like cancer and debilitating chronic conditions. Its 24 family-centered programs, including two acclaimed summer camps for seriously ill children, bring joy and hope to the lives of families devastated by serious pediatric illness.

Franklin explained his motivation, “I have seen how much Chai Lifeline does, not just for children, but for their families, friends, and communities,” he said. Through his website,, he has been spreading the word and encouraging people to donate.

The St. Louis Missouri native, now residing in Queens, New York, has been training for 19 weeks. His regiment begins at 5:00 AM with cycling practice and laps in the pool, and ends late in the evening with progressively longer runs. During the day, Franklin specializes in mergers and acquisitions at the Sterling Asset Management Group, based on Park Avenue, New York. “My company has been very accommodating,” says Franklin. “I couldn’t have trained without their support.”

Franklin’s website is hosted by Go Mitzvah!, a project that facilitates fund raising campaigns by individuals and groups. The program allows users to build free, personalized websites at While Franklin is the first tri-athlete to utilize the site, cyclists and runners have successfully educated friends and families and raised tens of thousands of dollars for the children’s charity.

“We originally created the website for children who wanted to do a bar or bat mitzvah project for Chai Lifeline,” said Yoel Margolese, co-founder of the Go Mitzvah! program. “Recently, more and more adults have approached us asking if they could join the program in conjunction with an athletic event.” A next-generation Go Mitzvah! website with clearly delineated adult and children’s programs is scheduled for release in early October.

A triathlon, the gold standard of endurance events, consists of swimming, cycling, and running in immediate succession over extended distances. The Mighty Hamptons Triathlon begins at 6:40 AM with a 1.5 (.93 mile) swim in the 60 degree waters of Noyac Bay. Then, athletes must bike 38 kilometer (23.8 miles) across Long Island, New York. The event ends with a 10 kilometer (6.2 miles) run to the finish line. Qualifying racers are invited to join the U.S. Olympic Team.

Find out more about Moshe and support his race by visiting

Chai Lifeline
Mark Edelstein