World Charms Changes Its Name to Zemis and Launches Fashion Accessories Raffle Contest

New York, NY, September 12, 2009 --( World Charms, which specializes in selling unique world products as gift ideas for every occasion, is pleased to announce a name change to Zemis to better reflect its value proposition.

World Charms Management explained that its old name, while descriptive of what it offers, is quite generic. Its Managing Director, further adds, “Zemis is a truly unique and memorable name. It refers to local gods from the Caribbean and worshiped by the Taino community. The Taino Kingdom is rich in history dating to pre-Colombian times and spanning the Caribbean, while closely related to certain tribes in South America. This unique reference precisely reflects what World Charms aims to achieve – spreading knowledge of various cultures and histories to the rest of the world, particularly the lesser known, exotic bits of the Earth’s story and those of its inhabitants.”

To celebrate this new phase, Zemis is being launched simultaneously with a raffle contest. Fabulous luxury goods are up for grabs. First prize is Christian Louboutin’s signature Mini Aoinoeud evening bag. 2nd prize is a Lancel tie. 3rd prize is Zemis’ ‘Green Skin Choker’. Ten minor prizes from Zemis’ Fall 2009 costume jewelry collection will also be given away. Zemis will give away a variety of fashion forward cuffs and bangles, funky rings, trendy earrings and opulent neckpieces from its four series entitled ASEAN Agenda, Sweet Safari, I Goth you and Femme Frivolity. Zemis plans to raffle off its Skin Dyed Bangle, Banana Bangle Sunrise, Leopard Warning Necklace, We Cuff, World is an Oyster Cuff, Evil Eye Ring, Knit Me Tie Me Bracelet, Color of Winter Necklace, Tiger Attack Bangle and Pear Drop Earrings.

The raffle contest will run from September 1 to October 15, 2009. Zemis/World Charms customers who purchase Fall 2009 products are automatically entered into the raffle. There is no need to join or sign up separately for the contest. Winners shall be announced before October 31, 2009 and prizes shall be delivered free of charge before November 30, 2009. Details and mechanics of the online raffle promotion may be viewed at

The image of Zemis fits well within the core theme for World Charms. Marketing Consultant, Noy Cruz eloquently puts it, “The Zemis name just adds a unique touch with a more profound and sophisticated branding for the company’s product offerings.” It’s a perfect match for the company’s entire Fall 2009 accessory collection which is handmade and primarily composed of indigenous, natural and eco-sustainable materials. Almost all of the products are Go Green Certified. Zemis is donating a portion of the sales proceeds to the Go Green Philippines Foundation, the main goal of which is to achieve sustainability of the natural materials used in the products sold. Zemis will be showcasing fashion forward handbags, costume jewelry and other designer accessories using eco-ethical standards. World Charms is expected to officially launch its Fall 2009 fashion collection by the beginning of September 2009.

Zemis, an online specialty department store, can be accessed on the web at The old site, will continue to exist and sell the same products as Zemis. It sells world culture gift products sourced from around the world, and plans to deliver them to any doorstep on Earth. It aims to promote awareness and understanding of various cultures, histories and religions by allowing its customers to send gifts from different parts of the globe to someone they care about.

Zemis searches the world for hard-to-find, truly unique, fun, and useful gifts and supports the artisans, craftsmen, tribal groups, and cottage industries behind them. It currently offers products such as artisan artwork, handcrafted costume jewelry, organic toys, natural bed and bath products and other eco-crafts. In addition, Zemis sells music from various cultures, including East African, Gypsy, Bollywood and even Mongolian folk tunes as well as a comprehensive selection of both popular and hard to find world cinema or foreign language DVD’s such as Best Picture winner Slumdog Millionaire; Diving Bell and the Butterfly, Amelie, Like Water For Chocolate as well as Departures from Japan, this year’s winner for Best Foreign Language film at the Oscars 2008 Academy Awards. Films that promote the Global Village trend such as The Visitor are also available at the best prices online.

This year, Zemis via World Charms joined Madison and Mulholland’s Ultimate Nominee gift bag given to Oscar nominees and presenters and other prominent actresses. The eco-friendly online store also participated in the pre-Oscars HAVEN house 3-day swag/entertainment event held in Beverly Hills where preview products from its Fall 2009 collection were displayed and given away to Hollywood insiders.

Zemis will also expand its marketing reach to Southeast Asia this summer to address the growing appetite for earth-friendly and handmade products from that region.

Zemis utilizes Amazon's e-commerce technology in order to provide Zemis guests a safe, secure, and convenient online shopping experience. Transaction processing for Zemis is handled by Amazon so buyers can use their account to order and checkout.

About Zemis
Zemis is owned by Zemis Ltd, associated with World Charms (USA) LLC, a private Delaware LLC. Zemis has teamed up with and licenses its shopping cart software for its reliability and cutting edge features. Inquiries on Zemis or World Charms may be directed to


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