Pleasanton, CA, September 15, 2009 --(PR.com
)-- NuAlerts (www.nualerts.com), a social media marketing tool for organizations and leaders, announced today that one-thousand, five-hundred and fifty-two votes were cast at this Labor Day Weekend’s Harvest Wine Celebration, marking the first time voting was used in the preeminent Livermore wine event’s 28-year history. A significant number of festival guests voted for their favorite “wine experience” among the festival’s 40 participating wineries by texting the winery’s code to a common, festival-wide phone number or by giving their email address at their favorite winery or at the nuAlerts booth in Robertson Park. Wine lovers can go to www.nualerts.com to read and sign up for alerts on events and specials from their favorite wineries.
The top five favorite wine experiences of the Festival, according to voters, were Concannon Vineyard, el Sol Vineyard, Ryhan Estate Winery, Tenuta Vineyards, and Thomas Coyne Winery. Collectively, the top five wineries accounted for just under 50% of the 1552 votes cast. Each of the top five wineries will be awarded a plaque naming them the nuAlerts Wine Tasting Favorite 2009. Festival attendees were allowed to vote for as many tasting experiences as they liked, but could only vote for each winery once.
Founder and CEO of nuAlerts Reena Jadhav said, “We’re honored to be the voting technology of choice at the Harvest festival and to have generated such excitement during the festival by engaging guests in a fun interactive voting experience.”
A gift basket of wines was awarded to one of the randomly selected voters at the Festival. Jane Randolph of Livermore won the gift basket. “This was the first text message I have ever sent!” said Ms. Randolph. “It was a big deal for me to text to vote since I don’t even have a plan.” She voted for The Steven Kent Winery, saying, “About 10 years ago I walked into Steven Kent winery and they had the best Cabernet I had ever tasted. I still feel that way.”
When asked why the use of new communication technology now, Livermore Valley Winegrowers Association Executive Director Chris Chandler said, “Livermore wineries want to leverage the latest in technology to provide a fun interactive experience for our visitors while also providing our wineries with ongoing relationships with visitors. We are a wine leader in the San Francisco Bay Area, in California, and in the United States. There is no reason why we should not be a tech leader, too, when it comes to bringing our customers the latest from the wines and wineries they love in the Livermore Valley.”
The voting at the festival was sponsored by Manpower, a world leader in the employment services industry. "Manpower is honored to support NuAlerts and the 28th Annual Harvest Wine Celebration!" said Diane Heilmann, Branch Manager for Manpower’s Livermore branch serving the Tri-Valley.
For more information on the Harvest Wine Celebration, please visit www.LVwine.org. To get alerts on specials and events, go to www.nualerts.com/clubs/lvwine.
nuAlerts is the social media marketing platform for creating connected and informed communities. It is used by political leaders, associations, businesses and others to increase visibility, sales and customer loyalty via social networks, SMS, Email and widgets. Organizations can post a nuAlert with one click and have customers’ signup to receive nuAlerts via their preferred channel including text messaging, Facebook, and email. The nuAlerts dashboard provides instant access to local, community-wide updates and can be added to any site with a few clicks. For more information, visit www.nualerts.com.