London, United Kingdom, September 17, 2009 --(PR.com
)-- Tough Dragons' Den investor Doug Richard entrepreneurs how to start a successful, scalable, business in his Start Here! Starting & Growing a Successful Business course this Saturday, 19 September 2009 at the British Library
Doug Richard says, "Almost any intelligent hard working person who wants to start a successful business is in a position to do so. Even single mom's have started business empires. Entrepreneurship is a learned skill, not a super power. I do believe the smartest and most pro-active folks are at a real disadvantage when it comes to starting a very successful enterprise. Their speed gets them in the market, their competence keeps them afloat, but their businesses often go down the wrong track for several years leaving them much poorer for the experience. I want to reach those people. A few hours or a few days spent really thinking about the business they want to build, or that they've been building and running unsuccessfully, can save them so many years of hard work."
The Start Here course covers the key questions every entrepreneur really must be able to answer before they start a new enterprise. Even social enterprises need to be able to answer these questions, because they are the difference between a sustainable business and one that simply cannot survive. Entrepreneurs learn how to model their business, to understand the critical elements they must put in place quickly in order to survive and thrive. Business owners also learn how to identify their product and their market very precisely, and how to accurately identify which of their market segments will lead to meteoric growth.
The Start Here course also addresses how to launch and run a successful, low cost marketing campaign. As a fiercely competitive business owner and a tough business investor, Doug believes the very best way to start a business is on a shoe string. If you are spending money to market your product and your results are not what they should be, the problem is that you are spending too much, not too little. Good marketing builds by itself. People adopt and promote your products and services for you. You can't buy that kind of marketing. You must know how to earn it.
Doug also reviews why the current recession represents an exceptional opportunity to start a new business. You will understand exactly how the current climate benefits small business owners at the expense of multi-nationals. He also tells you how to make money and secure investment. You learn when to seek investment, what investment can do and what it can't, and how to ensure your company stands head and shoulders above others in the minds of your funders.
About School for Startups:
School for Startups was started by Doug Richard in 2008 to provide accelerated instruction to entrepreneurs. His one-day classes cover how to start a business, how to grow a business, how to seek financing, how to build an effective management team, and how to design great products and services. School for Startups provides on going support and services to its students. Visit our site at www.schoolforstartups.co.uk. Follow us on Twitter @s4startups.