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Smith & Jones International Foods Launches New Smith & Jones Masala Noodles Tadka Marke

Mumbai, India, September 18, 2009 --( In the Instant Snacking category, Masala noodles have been very popular for the last 30yrs. In this ever so generic taste of Masala, Smith & Jones saw an opportunity to introduce something innovative. Through extensive Consumer research and Focus group, Smith & Jones discovered that whenever Indians relish any kind of Desi food, they like a Tadka as a garnish. The Tadka adds flavor and spice to a simple meal. This exquisite cooking style of the Indian eating habit has been captured by new Smith & Jones Masala Noodles Tadka Marke. The Tadka in the Smith & Jones Masala noodles is a medley of 52 Indian spices.

Instant Noodles is a 1100 crore market in India and growing at 15% year on year. Primarily targeted at children and families, Smith & Jones Masala Noodles have been introduced in single serve as well as family packs across 400 cities in India as well as US, UK, Middle east, Singapore and Australia. Smith & Jones Masala Noodles launches with a multimedia campaign across TV, Cinema, Hoardings, Internet and Mobile. Tadka Marke is the advertising tagline.

Single pack – Rs 10/-
Family pack - Rs 39/-

Like any other Instant Noodles, to prepare Smith & Jones Masala Noodles cut open the pack, break the noodles and pour into boiling water, add the flavor sachet included in the pack, cook for 2-3min and Smith & Jones Masala Noodles are ready to eat. You can also add vegetables as per as your taste. Smith & Jones Masala Noodles uses unique technology so that the noodles remain firm after cooking and each strand is separate. The noodles also pick more sauce because of this and have a much better mouth feel.

Smith & Jones for the first time in India uses special Metallic laminate packaging for additional safety and longer shelf life for instant noodles. Smith & Jones Instant Noodles are produced in a world class full automized 15 acre food park in Vapi, Gujarat. Join the Smith & Jones Facebook Community at Log on to the website at

Contact Information
Smith & Jones
Alpa Patel
+91 22 67740100

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