London, United Kingdom, September 19, 2009 --(PR.com
)-- Many investors are now turning their focus back to the housing market, as the demand for property increases significantly. Consequently estate agents and property services are now in a race to position themselves in the best possible place to profit from the upturn in business . This has seen more companies place an increased emphasis on internet marketing in bids to become more creative, using additional means to ensure that, it is their company, and their properties, which consumers engage with according to the property manager survey 2009.
Advertising In the shop window, local magazines, newspapers, and the familiar; “For Sale” sign, are no longer enough to ensure maximum exposure and secure that final sale. Instead with growing numbers of consumers turning to the Internet as a search tool, because it allows them to enter their specific requirements and quickly be presented with relevant results. It has left companies within the housing market no choice but to adopt online marketing to reach consumers where they are, and battle it out to get their their business at the forefront of search engine results.
A recent survey conducted by (Property-manager.com a resource for property manager) highlights the perception of UK property mangers towards: Online marketing.
Property Manager Survey 2009:
72% say Internet marketing is a priority
22% say Internet marketing is important but can’t find time
61% say a company website is very important
33% say yes its required but only a little
(www.property-manager.com : A resource for property manager. 2009)
Looking at examples of companies within the property industry which have truly adopted Internet marketing as a core strategy, it is clear to see the kind of results which can be achieved as a result of online marketing. The property company, House-Revolution shifted to an online only marketing strategy and achieved £30 million turnover in just 5 years from start-up, amongst dire predictions of many such as (By Harry Wallop, Consumer Affairs Editor at the Telegraph) claiming 'estate agents will be struggling to sell even one house a week'.
'With 85% of all property inquiries now being done through the internet, magazine advertising is a thing of the past'
There are numerous ways to market your business online. Search engine marketing (SEM) is just one of these online marketing techniques with many benefits. Search engine marketing uses pay-per-click (PPC) ads displayed across the main online advertising networks, to grow your business and increase consumer awareness of your products and services instantly. A key benefit of PPC ads is that you can easily measure you ROI, as you only pay when your ad is clicked by consumers. The return on investment ratios are especially high for PPC advertising within the property market, as with one sale alone you could finance an entire years worth of PPC advertisements, which in turn could generate hundreds of sales per month.
Contextured is helping Estate Agents manage effective PPC campaigns for their property portfolios. The Contextured Pro optimization features ensure that each property can be correctly advertised and targeted to relevant searches. The benefits of advertising properties quickly and efficiently is a faster turnover giving higher profit margins and increased revenues. For a one week free trial use the promotional code "7days" during sign-up, visit: http://www.contextured.com/?ref=4
Search engine optimization (SEO) is an essential online marketing technique and commonly quoted as most cost effective method. Website optimization requires optimizing your website so that it is search engine friendly (easier for search engine bots and spiders to crawl your site, understanding and indexing your sites content accurately).
One of the best means of getting consumers to notice your company before any other online, is to get your website listed on the 1st page of the search engine results, because websites listed on the 1st page of search engine result are used 90% by the consumers. With an integrated and comprehensive search engine optimization policy in place, your website will progress onto the 1st page of listed results across the major search engine networks, such as; Google, Yahoo,and MSN for property related search terms. Free tools available on the web such as website grader provide advice and top tips on how best to optimize your website to achieve top results.(http://www.websitegrader.com/)
There are no instant and simple solutions to increase the number of customers and inquires you receive. However in this somewhat uncertain financial climate it is in the best interest of estate agents and similarly property services to employ the best possible online marketing technologies to reach the maximum number prospect buyers.