Atlanta, GA, September 22, 2009 --(PR.com
)-- When Partners Marketing Group was contacted by AAA Parking to update the company’s 50-year old brand, they jumped at the opportunity. “We love a challenge, and it was clear that beneath their existing communications materials was a story that wasn’t being told,” said Dan Eggers, Partners Marketing Group president.
AAA Parking provides parking management services for a wide range of clients, from large venues, including the Georgia World Congress Center and Intercontinental Hotel Group, to small, private events. The company currently operates 180 properties, employs 1,400 people and manages more than 60,000 parking spaces daily throughout the Southeast.
AAA Parking asked Partners Marketing Group for a fresh corporate identity: something that would project a professional, modern image that captured the company’s history and core brand qualities.
“They hit it perfectly,” said Eric Garrison, AAA Parking director of marketing and public relations. “They created a web site that is bold, modern and elegant that looks great online and serves our customers. The web site brings us into the 21st century.”
Garrison said AAA Parking chose Partners Marketing Group because they had the experience they were looking for, and they listened to and understood their needs. They also clicked on a personal level.
“They are very personable and very easy to get along with,” Garrison said. “It felt right for some reason. We had a personal connection that has existed ever since we first started working with them.”
Garrison said the Partners team has also been extremely creative, very responsive to their needs and has worked well with their senior-level executives.
“They walked our executives through a step-by-step process. Everything was clearly defined and easy to understand. They listened to what we wanted,” Garrison said.
Partners Marketing Group began with a collaborative planning and strategy session, outlining the company’s unique strengths and defining key objectives for the web site and brochure.
“Among our initial challenges was creating photography that captured AAA Parking’s service, professionalism and hustle,” explained Jamie Martin, Partners Marketing Group principal. “These shots needed to carry the new website and collateral—without breaking the bank.”
Partners Marketing Group organized a three-day photo shoot that employed over 20 models, three locations and half a dozen exotic supercars.
“To keep costs down,” Martin continued, “we used AAA Parking employees, friends and even clients as our models, and borrowed a Lamborghini Gallardo and Bentley Continental GT from another client of ours, Atlanta Driving Club.”
Garrett described Partners’ photographer as doing “fantastic” work.
Garrison said prior to the redesign by Partners Marketing Group they didn’t receive any inquiries from their website. After the launch of their new site, Garrison said they are receiving an “enormous” number of inquiries through their lead forms. Customers also have given them positive feedback on the professionalism and high-end look of the brochure.
“They definitely hit the nail on the head. The creative team was awesome the whole way through,” Garrison noted. “They’ve done a remarkable job and hiring them has been an excellent value.”
Partners Marketing Group provides branding, communications and interactive solutions to small- and medium-sized businesses, colleges and other organizations typically underserved by traditional agencies. Partners Marketing Group helps clients achieve their sales objectives and communications goals through cost-effective marketing programs and customer-centered design. Their capabilities range from strategic brand-building initiatives and lead generation programs to tactical design projects, including web development, identity design and sales collateral.
Founded in 2001, Partners Marketing Group has worked with over 100 companies in over a dozen industries, including education, construction, government, healthcare, home improvement, IT, manufacturing, non-profits and professional services. For more information about how Partners Marketing Group can solve your marketing challenges, please visit www.partnersmg.com or call 866-832-2304.
50 Barrett PKWY, Suite 3005 #317, Marietta GA 30066