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Loyal Patients Inc.

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New “Customize Your Rewards” Software

Dentists Now Driving Patient Satisfaction, Practice Profits With New “Customize Your Rewards” Software. New Tool Personalizes Employee Benefits Process for Each Team, Each Employee.

Reston, VA, September 24, 2009 --( Dentists can now automatically reward their team with hundreds of dollars in savings each month for any employee behavior they determine makes their own practice more successful, with the release of a new “Customize Your Rewards” tool announced today by Loyal Patients Inc.™ (LPI), creator of Loyal Team™ Rewards. Loyal Team™ Rewards enables dentists to reward each team member more than $1,000 a year in instant cash savings on 150,000 products and services from travel to entertainment to brand name merchandise for as little as $79 per month for the entire team.

“Dentists have strong opinions about what really makes their own practice successful, and many practitioners asked us to enable them to reward the specific employee behaviors they find really drive patient satisfaction and bottom-line profits in their own practice” explained Gary Serota, co-founder of Loyal Patients, Inc.™ and Loyal Team™ Rewards. “We’ve created a tool to make that possible. In just seconds they can now add and reward as many unique behaviors as they wish to personalize motivation and recognition rewards to each team member’s job description,” he said.

Loyal Team™ Rewards is a turnkey employee loyalty solution, completely customized for dentistry, which rewards dental team members for job performance critical to patient satisfaction and practice profitability. The program uses a patent-pending loyalty engine currently serving millions of customers of select Fortune 500 companies and features instant use of rewards for savings (team members do not need to collect 25,000 rewards points as in traditional loyalty programs to redeem meaningful savings) and no additional cost to add rewards to a team member’s rewards account.

After surveying dentists, team members, and dental marketing, management and HR consultants, LPI identified 20 key behaviors critical to success. With the new feature, dentists or office managers can click on “Customize Behaviors” and type in any additional behaviors that make a critical difference in their particular practice. They can add or delete a new behavior in seconds, and it takes a dentist or office manager just 5 minutes a month to reward their entire team.

The system already lists behaviors including winning a patient’s praise, closing a cosmetic case, scheduling patients’ next appointments, consistently asking patients to recommend friends to the practice, asking for patient cell phone numbers and email addresses, making extra efforts to fill the appointment schedule, attending a CE class and sharing new learnings with the team, achieving individual goals (collections or patient reactivations, e.g.), performance beyond the basic job description, and many more. Now each practice can add and reward any other behaviors they deem important.

LPI co-founder Scott Johnston pointed out that employee turnover can be very expensive. The Dental Economics Levin Group Practice Survey reports that over the next 5 years, 70% of employees will have a 3-year turnover rate, at a cost of hundreds of thousands of dollars over the life of a practice. The Society for Human Resource Management calculates a $3500 cost to replace one $8/hour employee – replacing a key Team member could cost a dental practice $20,000 in recruitment costs, training expenses and lost productivity. “Simply rewarding and retaining team members who consistently ask every patient to recommend a friend can drive thousands of dollars to the bottom line,” Johnston noted.

Dentists and office managers can view a brief video explaining the program in detail and enroll in the program at

Contact Information
Loyal Patients Inc.
Gary Serota
fax 703-917-9804

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