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Joe Verde’s Auto Dealer Training Book on 2nd Print Run

San Juan Capistrano, CA, September 24, 2009 --( The recently published book by Joe Verde titled “A Dealer’s Guide to Recovery and Growth in Today’s Market” – which aims to help auto dealers and managers grow during the recession – is now in its second print run after the first 20,000 copies of the book were distributed across North America.

Joe Verde is the founder of the Joe Verde Group, North America’s premier automotive sales training firm. Mr. Verde’s book, which was originally published in July of 2009, has become a must-read for car dealers and managers focused on recovery and growth in this challenging economy.

Joe’s new book is a step-by-step guide which provides dealers with a practical, repeatable plan of action that leads to results. “In great times most people develop so many bad habits, my first goal and biggest challenge in writing the book was to convince dealers to make a total commitment to getting on board and improving their unit production and income,” Mr. Verde said.

As Cash for Clunkers wound down in late-August, many dealerships found themselves once more struggling to get prospects on the lot. Mr. Verde addressed the dealer who is still struggling in this tough economy:

“If your dealership is in the critical stages right now, with the red alert alarms blaring,” he writes. “It is urgent that we get you started on a survival process immediately. You have to take immediate action in the steps we’ll cover, so we can move you away from survival, into recovery and onto growth again in your dealership.”

Mr. Verde also addresses the dealers who have already stabilized and are now poised to grow and expand. One of the most consistent themes that Joe Verde touches upon in his book, workshops and online courses is that to consistently grow, dealers must start running management-driven dealerships instead of being totally dependent on market-driven conditions.

Joe Verde will continue – just as he did with the first printing – to assist as many dealers as possible by offering one book free to every dealership, with additional copies available at a 75% discount until the end of October.

The Joe Verde Group offers sales training seminars, automobile dealer training and automobile sales training online. For more information or to order a complimentary copy of the book or additional copies for other dealers or managers, call (877) 825-2631 to speak with a Joe Verde Group representative or go to

About the Joe Verde Group

Joe Verde Sales & Management Training is the largest sales and management training company in the Automobile, RV and Marine industries teaching their exclusive formula for success. Joe Verde Sales & Management Training has a 24 year, verifiable track record of success in automotive sales training with over half the top 500 dealerships, half of the top 100 Internet dealerships and another 4,000 dealers of every size as their customers.

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Joe Verde Group
Robert Fay

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