Las Vegas, NV, September 25, 2009 --(PR.com
)-- Both business and clinical training is the best foundation upon which a successful medical spa can be launched. Therefore only the IAPAM (International Association for Physicians in Aesthetic Medicine) now offers a choice of educational programs which give doctors a thorough knowledge of both: the business of building a medspa and of the latest technologies and clinical advances required to grow that business. From Botox training, to marketing your aesthetic medicine business, the IAPAM offers the industry’s most comprehensive workshops for healthcare professionals. Furthermore, the IAPAM's Aesthetic Practice Startup Workshop is the only medical spa program highlighting the latest information on social media marketing as taught by Harvard Business School.
With 12,000 Americans turning 50 every day, launching an aesthetic medicine practice should be a solid business endeavour. The IAPAM's Aesthetic Practice Startup Workshop is the only course offered in the industry, that prepares doctors for all the steps needed to add aesthetic medicine to their practice. By attending this "business bootcamp", participants will avoid many of the common pitfalls of the aesthetic industry.
After completion of this one day session, registrants leave with a business plan for their specific aesthetic medicine practice. The IAPAM's pre-eminent program covers all aspects of creating a business plan for an aesthetic medicine practice or medical spa, including:
Target Demographics for your Procedures.
Developing a menu of Treatments and Pricing Strategy.
Establishing Aesthetic Practice Protocols for your staff(examples included on CD).
Creating an effective Marketing Plan, including incorporating low-cost internet marketing strategies (search engine optimized web sites and press releases) and the latest social media marketing strategies (Facebook, MySpace, Twitter, LinkedIn).
Finding the Right Location.
Staffing (job descriptions included on CD).
Federal and State legal and regulatory issues.
How to Read Financials.
Another valuable offering of the IAPAM’s Aesthetic Practice Startup Workshop is that it is the only program that offers one year of unlimited practice support to all registrants. Indeed, one doctor who attended applauded that, “the support you get from IAPAM afterwards definitely makes the course different than the others.”
From the decision to lease or buy equipment, through to what services to offer and how to price them, the IAPAM's Aesthetic Practice Workshop provides new medspa managers, owner-physicians, and key staff involved with an aesthetic medicine practice, with all the tools to ensure their business is profitable, customizable and sustainable.
For additional information and to register for the next Aesthetic Practice Startup Workshops on: October 26 or December 7, 2009, please contact Jeff Russell, Executive Director, IAPAM, at 1-800-219-5108 ext. 705 or email@example.com
About the International Association for Physicians in Aesthetic Medicine (IAPAM)
The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs) and doctors of osteopathic medicine (DOs). Information about the association can be accessed through IAPAM’s website at http://www.IAPAM.com.
Also, additional information about the IAPAM's renowned 2-Day Aesthetic Medicine Symposium can be accessed through http://www.aestheticmedicinesymposium.com or by contacting:
Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)