New Association Unites 5 Million US Parents Who Work from Home

A new association has launched to help the estimated 5 million US parents who choose to work from home after having children.

San Francisco, CA, September 28, 2009 --( has been developed as a way to help parent professionals and flexible employers find each other.

“Until now, there’s been little support and encouragement for parents who choose a better lifestyle working from home,” explained co-founder Steve Pritchard.

“Now they have a place to find work and discover that they are not alone in battling the preconceptions about parents who work from home.”

Steve hit upon the idea after choosing to work from home himself, when he became a father for the second time in May 2008.

He said: “ is aimed at parents doing any kind of work, for themselves or someone else on a part-time, full-time, freelance or casual basis.

“Really, I am trying to change the perception about parents who choose to work from home.

“The reality is that someone in their 30s who chooses to work from home when their children are born, is just as capable as someone without children.

“At the moment there is a perception they are no better than an 18-year-old running a business from their bedroom. Well actually, work from home parents tend to be more experienced, more reliable and highly motivated.”

Steve added: “Parents shouldn’t waste their existing skills doing home-based work they didn’t train for.

“There is home-based work they are qualified to do, waiting for them. Some of it might be in the US, some of it might be for companies based abroad. But it can all be done from home.

“ makes it really easy for them to find flexible employers who are happy for them to mostly work from home, giving them the lifestyle they want.”

The association is currently offering 1,000 free memberships to parents, and 250 to companies who want to advertise a job or project for free, before the full launch of the website in the autumn.

Parents and businesses can sign up for free at


Notes To Editors
For any further information, please contact Steve Pritchard on +44 208 123 9455, or email
Steve Pritchard
+44 208 123 9455