MLS Listings are Displayed on Randi Strong- Soderstrom's Website with the Help of Custom IDX Broker

IDX Broker uses its custom IDX solution to speed up the online property search process, saving both real estate professionals and their clients time and hassle.

Eugene, OR, September 26, 2009 --( The IDX, Inc. team is happy to announce its newest client addition, Randi Strong- Soderstrom with The Real Estate Lady, in joining the ever expanding network of real estate professionals opting to provide their clients with a sense of ease and simplicity during their online property search, by incorporating a custom IDX solution into the search functions of their websites. This innovative Internet Data Exchange (IDX) technology has the capabilities to extract raw listing data from the Northwest MLS (NWMLS), and then formats the information in a way that it is displayed on Strong- Soderstrom's site, as a seamless integration. Home seekers are then granted access to an endless amount of the most up-to-date property listing information in the Siverdale, Washington real estate market.

Comprehensive search categories are offered to potential home buyers, helping them to decipher what they are truly looking for in a home, and in turn, weeding out having to view properties that do not match their specifications. The advanced search option enables consumers to view literally every aspect and detail of a home, including roof type, landscaping, heating/ cooling system, number of rooms, and neighborhood, to name a few, aiding in narrowing their results, in efforts to find their ideal home. Home seekers may also choose to save their search preferences and receive automatic email updates from the NWMLS, the moment a property matching their specified criteria becomes available.

Access to an administrative login dashboard provides Strong- Soderstrom with the resources to create a personalized and custom online real estate website. She has the ability to edit her custom CSS and global wrappers, developing a unique branding throughout each page of her site. She has access to her clients saved search information, helping to create a more personal relationship with each individual client, and in turn find their dream home in a simple and time efficient manner. Strong- Soderstrom also has the capabilities to create dynamic title tags and custom XML codes, increasing her listings visibility, as well as their chances of syndication to popular real estate search engines.

About Randi Strong- Soderstrom
“As a 4th generation real estate professional with 22+ years of experience, there is a reason Randi is known, and respected, as The Real Estate Lady. She attended Boise State University, where she majored in Accounting. She is dynamic, enthusiastic and dedicated to professionalism, customer service and integrity without compromise. Randi has been a top agent countywide since 1989.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 300 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit

IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401