Boca Raton, FL, September 30, 2009 --(PR.com
)-- Redu Products is launching a focused advertising campaign to target the anti-aging, age reversal market for its SmoothnSilky face cream at: www.DrySkinMiracle.com. The campaign will launch in mid-October with television, print, online marketing, and a totally redesigned website at: www.DrySkinMiracle.com.
Company president, Michael Dugan stated, "So many of our customers have written and told us how remarkable SmoothnSilky is at eliminating wrinkles, reducing fine lines, and making them look 5 to 10 years younger, we decided to highlight that benefit. The anti-aging market is enormously competitive, and since we are small, we felt unable to compete in that market; however, I truly believe results will make up for our lack of advertising dollars. I am counting on a lot of word of mouth traffic coming to: www.DrySkinMiracle.com."
One of the main concepts of the new advertising campaign uses the line: "Other anti-aging creams will discount their price to attract you. We discount your age. Look 10 years younger or your money back." The focus on visible results backed by a money-back guarantee is designed to get women to try SmoothnSilky face cream.
"Millions of women want to reverse the hands of time and look years younger. I have confidence that SmoothnSilky will do that for them better than any other anti-aging product on the market, and I am willing to bet our business on it.", Dugan explained. "Right now, our website is hosted at both www.SmoothnSilky.com and www.DrySkinMiracle.com. As we focus more on the age reversing, anti-aging benefits of the product, we may end up changing the website name to better focus on those features. This is a very exciting time for our future."
For additional information on Redu, Inc., and SmoothnSilky contact, Michael Dugan, or visit: www.DrySkinMiracle.com . Redu, Inc. is a research and development company created to seek, identify, and market high quality skin care products for men and women. It specializes in health and skin care products that specifically address difficult or unique challenges. SmoothnSilky is the first dry skin moisturizing product introduced by Redu, Inc., and it is so effective at healing and preventing dry skin and cracked heels that Redu, Inc., has already exceeded its sales goals for the product introduction.