Delfin Lend Lease Implements IPscape

Delfin Lend Lease, a wholly-owned subsidiary of Lend Lease Corporation, has implemented IPscape technology as the next step in its digital communications toolset. The IPscape cloud-based SMS technology integrates with the Delfin Lend Lease salesforce.com customer relationship application and enables Delfin Lend Lease to send mass-SMS announcements, event information and even surveys from the salesforce.com application.

Sydney, Australia, October 01, 2009 --(PR.com)-- Delfin Lend Lease, a wholly-owned subsidiary of Lend Lease Corporation, has implemented IPscape technology as the next step in its digital communications toolset.

Delfin Lend Lease is Australia’s leading developer of masterplanned communities with 25 projects and over 100,000 residents across Australia.

According to Paul Bailey, Business Analyst at Delfin Lend Lease, IPscape was chosen from a short list of three providers as ‘they took the time to really understand our requirements and provided fantastic customer service throughout the process. IPscape does what it says on the box - it’s simple, fast, cost-effective and backed up by great customer service.

‘Timely communication is an important part of our business,’ said Bailey. ‘In addition to our email marketing process, there was demand for a mobile phone based communication channel from customers and prospects. SMS was the logical next step in our digital communications toolset.’

The IPscape cloud-based SMS technology integrates with the Delfin Lend Lease salesforce.com customer relationship application and enables Delfin Lend Lease to send mass-SMS announcements, event information and even surveys from the salesforce.com application.

‘SMS is a great medium for instant response, ‘ said Bailey. ‘With IPscape it’s simple to communicate with our customer base instantly and get feedback and input back just as fast without having to worry about scalability.’

The Delfin Lend Lease solution is a hybrid of the integrated call centre functionality of IPscape for salesforce.com and IPscape’s Call to Action mass communication tool. As a cloud-based solution it instantly scales according to the volume required for outgoing SMS and any replies.

‘IPscape is pleased to assist Delfin Lend Lease deliver relevant communications via customers preferred communication channel without any impact to Delfin Lend Lease’s internal infrastructure,’ said Simon Burke CEO at IPscape.

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About IPscape
Built from the ground up in Australia, IPscape's award-winning hosted or Software-as-a-Service (SaaS) call centre and customer contact solutions benefit from over 50 years first-hand call centre experience and the latest voice and data technologies. IPscape's SaaS approach is simple, clever and fast so clients can concentrate on customer service delivery not the infrastructure. More information from www.ipscape.com.au
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