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Urbissimo, Inc.

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Urbissimo, Inc. Announces the Appointment of European CEO

Boston, MA, October 02, 2009 --( Michael P. Harden, Chairman and CEO of Urbissimo, Inc. announced today the appointment of Matteo Cascinari as the Company’s new Chief Executive Officer of Urbissimo Europe.

Matteo Cascinari is one of Italy’s most preeminent executives with a career that spans the traditional media, online media, and ecommerce industries. Until recently, he served as managing director of the Multimedia Area of “IlSole24Ore,” Italy’s leading economic and financial publishing group, with revenues of approximately €600 million. Prior to this position, he was in charge of online operations of the newswire agency “Radiocor,” and of IlSole24Ore’s real-time financial information service (similar to Bloomberg or Reuters). Additionally, Mr. Cascinari served as CEO of Ventiquattrore TV, and as Marketing Director of the publishing arm of The Walt Disney Co Italy.

“I am excited to have Matteo take charge of our European operations,” stated Michael P. Harden, Chairman and CEO of Urbissimo. “His managerial talent, prominent standing, and extensive network of contacts in the European online business community will be instrumental to Urbissimo’s success in Europe. I look forward to working closely with him on our European initiatives.”

Urbissimo’s mission is to give customers more free time by eliminating repetitive, time-consuming tasks by offering high-quality, dependable, and easily accessible convenience services available exclusively through a ubiquitous network of automated kiosks. Key aspects of Urbissimo’s technology platform and model were developed at MIT, have been tested in a year-long pilot, and are pending patent protection in the US and EU.

Urbissimo is a privately held company located in Boston, MA. To learn more about its personal logistics services, please visit:

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Urbissimo, Inc.
Michael P. Harden

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