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Christie Brinkley Partners with Jo-Ann Stores to Launch an Eco-Friendly Fabric Line


Celebrity fabric collection boasts brightly colored fabrics made with organic cotton or recycled polyester made from plastic bottles.

New York, NY, October 03, 2009 --(PR.com)-- Christie Brinkley, celebrity model and designer, has partnered with Joann Stores to create an eco-friendly collection of fabrics. Launched earlier this spring, the brightly-colored fabrics are made with either organic cotton or recycled polyester that’s made from plastic bottles.

“I wanted fabrics that are great looking and casual, and as a mother of three and longtime environmental advocate, I wanted fabrics that were also environmentally friendly,” says Christie Brinkley (http://christiebrinkley.com/bio.html) “I was thrilled when Joann Stores asked me to create an exclusive line of sustainable fabrics. It’s important to me to know that I am doing everything I can to insure that our children inherit a healthy environmental future, and supporting organics is a huge step in that direction.”

While Christie Brinkley (http://www.ross-simons.com/jewelry/all/christie-brinkley/navigate.jsp) is one of America’s most successful models, she also is an accomplished artist, writer, photographer, designer and actress. “Above all, I’m a mom,” says Brinkley. “I still have two young children running around my house, jumping on furniture. I need fabrics that are easy care. The fact that they also are made of sustainable fibers makes them even more appealing.”

Aside from using organic cotton and recycled polyester, printed designs are created using a waterless process, a green method that has virtually no waste water. Brinkley adds, “My e-commitment to this collection is to use eco-sensitive fibers and fabrics to create a collection that combines my love of global design with a distinct American point of view.”

The inspiration for the collection is Christie Brinkley’s Hampton’s beach house where Christie often collects seashells, pieces of driftwood and sea glass, and turns them into works of art. The fabrics in the range include a seersucker stripe, prints on both recycled polyester and an organic cotton blended matelasse. They’re perfect for windows, bedding, decorative pillows, slipcovers, and more. Colors range from beach-glass blues and greens to the rich corals of the sea.

According to Kerry Glasser, founder of New York-based Concept Marketing Group and licensing agent for Christie’s home program, “This is an ideal association for both Jo-ann Stores and Christie because it allows Christie’s design aesthetic and her commitment to the environment to be showcased by a national retailer with a considerable customer base.”

Christie Brinkley joins a growing roster of other American home décor design names at Jo-Ann stores including Liz Claiborne, Nautica, Christopher Lowell and more.

Jo-Ann Stores, Inc., the leading national fabric and craft retailer with locations in 47 states, operates 210 large-format stores and 554 small-format stores.

ABOUT CHRISTIE BRINKLEY
Christie Brinkley (http://www.christiebrinkley.wordpress.com/) studied and worked in Paris as an illustrator where she was first discovered and became one of America’s most successful and recognizable models. She is also an accomplished artist, writer, photographer, designer, actress, political and environmental activist, and most importantly, a mother. As a Ford Super Model, Ms. Brinkley has appeared on the cover of over 500 magazines internationally and boasts the longest ever running cosmetic contract with Cover Girl.

Christie was part of the successful National Lampoon Vacation movie series and has participated in numerous television appearances including “Mad About You.” She has posed for several years as a part of Sports Illustrated annual swimsuit issue and was the first model to ever appear on the cover for three years in a row. Featured exclusively in the first “Sports Illustrated Calendars,” Christie broke all calendar sales with her own “Christie Brinkley Calendar” and an equally successful follow-up calendar.

Christie Brinkley is an active and dedicated supporter of many organizations and worthwhile causes mainly focused on the well-being of children and the world they live in. Linking children’s health and the importance of a clean, safe environment, Christie has publicly spoken at the United Nations about Nuclear Proliferation and is an integral part of the Global Security Institute’s board.

Christie is also a huge advocate for the Tooth Fairy Project and is a founding member of STAR (Standing for Truth about Radiation), March of Dimes, Make-A-Wish Foundation. Brinkley is also the proud recipient of many humanitarian awards and has been honored by many distinguished organizations such as Mother’s Choice, Redbook Magazine’s “Mothers and Shakers Award,” “Albert Einstein Spirit of Achievement Award,” Cookie Magazine’s “Smart Cookie Award” and received the USO Metro Award for entertaining the troops in Kosovo, Macedonia and Sarajevo.

In early 2009, Christie Brinkley launched a line of eco friendly fabrics, Christie Brinkley Home, available at JoAnn Stores across the US. She also has a line of eyewear, Christie Brinkley Eyewear, and is a spokeswoman for Total Gym®, ACT® Oral Care, and the “Drink Well. Live Well” national Milk Mustache “Got Milk?”® Campaign.

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Contact Information
Rubenstein Communications, Inc.
Amy Jacobs
212.843.8077
Contact
http://www.christiebrinkley.com/

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