Altitude Marketing Helps Jay Rothe, President of Vital Path, Secure Coveted Speaking Engagement at Prestigious ARMA Conference

Altitude Marketing helps Jay Rothe to speak at the 54th Annual ARMA Conference held next month in Orlando.

Philadelphia, PA, September 30, 2009 --( Altitude Marketing is proud to announce the selection of Jay Rothe, president of Vital Path, a subsidiary of General Electric, to be featured on a panel discussion at the 54th Annual ARMA Conference held next month in Orlando. ARMA is the premier event for the records and information management profession, drawing more than 4,000 professionals from around the world. The session, part of the Exclusively IT track, is entitled “A Holistic Approach to Enterprise Solutions: How can RIM, IT and Business Process Work in Tandem to Adopt a Solution?”

Rothe’s extensive expertise in enterprise content management and strategy and eDiscovery make him an excellent choice for this panel. While under Rothe’s leadership Vital Path, a leading provider of enterprise content integration solutions including PathBuilder, has grown and earned top industry awards. Moderated by Gartner’s Debra Logan, the panel also features Neil Ethridge from Autonomy, Victor Owuor of Oracle.

The discussion focuses on the challenge of managing multiple records repositories across enterprises, which is often inconsistent and incomplete, further complicated by a tedious discovery process for each application. The panelists will offer enterprise solutions that meet these challenges, and talk about tools available to help and ease the process.

ARMA will be held at the Orlando World Center Marriot, October 15-18, 2009. The panel discussion will take place on October 15 at 3:30pm on the Expo Floor, room 1230. Vital Path will be located at Booth 1128. For more information on ARMA 2009 visit

Altitude was instrumental in the writing and submission of Rothe’s nomination to speak. Altitude understands the importance of gaining media attention for its clients as part of an over-arching business to business strategy.

“We are particularly pleased to see Jay invited to speak at the ARMA Conference, given the importance of this show to Vital Path’s long-term growth,” says Gwen Hoover, director of public relations for Altitude. “We recognize the growing need for our clients to diversify their public relations tactics and we continue to secure opportunities for them to speak and win awards in their respective fields.”

About Vital Path
Vital Path is a leading provider of content integration and business process management solutions. Our range of products and expertise has allowed our clients to take control of their mission critical content while mitigating risk. Vital Path’s award-winning solution, PathBuilder, enables fast deployment of adapters that communicate with existing content repositories. Once connected, PathBuilder can migrate, consolidate and federate content and metadata to support enterprise-wide business processes without forcing clients to abandon their original systems and corresponding investments. Vital Path is a wholly owned subsidiary of General Electric (NYSE: GE). Please visit

About Altitude Marketing
Altitude Marketing, located in Lehigh Valley, PA, provides a wide range of expert integrated marketing services, including planning, design, writing, production and ongoing management for print media, advertising, PR, web development and electronic communications. Altitude Marketing clients appreciate our big picture approach to communications. We lead with research, analysis and planning-and follow with compelling writing, beautiful design, leading-edge technology and cost-saving project management. For more information visit

Media Contact:
Gwen Hoover
Director of Public Relations
Altitude Marketing

Altitude Marketing
Gwen Hoover