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WGSN’s New Online Poll Presents Fresh Insight to Emerging Trends

WGSN (, the world authority on current and future style trends has now added a live online poll to their popular website homepage.

London, United Kingdom, October 07, 2009 --( Each week the poll presents fashion professionals with the opportunity to voice their opinion on current styles and trends by voting on topical questions.

“Do you expect shoulder pads to be a mainstream trend in the next six months?” was the question answered by 536 fashion industry leaders last week. The results were a majority vote for “Yes” which gained 54.1% of the votes, compared to 41.23% of voters who opted for the answer “No”. Only 3.75% of voters answered “Don’t Know.”

Other poll questions include “Is the worst of the recession over for the fashion industry?”, “What’s the biggest driver of footfall to your store at the moment?” and “Which shorts style will be commercially strongest next summer?”

The poll is yet another creative development in WGSN’s quest to maintain and build on their leading position in the global market place and is proving to be a popular addition to the product.

"WGSN polls give a snapshot into the key drivers behind our subscribers’ businesses at any one point in time. They are a great way to track the speed of consumer and retail trends added to our expert regional and sector analysis. They provide unique insight into the state of global retail." Lorna Hall, Senior Retail Editor, WGSN.

“These polls help us connect with our subscribers and find out from them what’s happening in the fashion industry worldwide now.” says Sandra Halliday, Global Managing Editor at WGSN, “Whether we’re asking them how strong their business is at present, what styles are selling well, or what they expect to be the big commercial hits next season, it helps to inform our reporting and analysis. Combined with the work done by our on-the-spot reporting teams, this crucial intelligence can be used by client companies as part of their decision-making process.”


For further information please contact:
Ottilie Higson, Marketing Assistant
Tel: +44 (0)207 728 5720

WGSN defines and shapes winning style and design
With proven global authority, WGSN identifies and analyses current and future trends, creating online tools that can be put into action to power their customers' commercial success. WGSN enables those who need to see, think, and act on consumers' evolving wants, needs and behaviours to create brilliant products and services.

Our vision is to be the indispensible and inspiring resource for every organisation large and small at the intersection of fashion, style and commerce, loved and advocated by our users. For more information visit
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